About the Role

As the Paid Media Manager, you will lead and manage all aspects of paid media campaigns across various digital platforms. You will oversee a team of digital advertising specialists, develop strategic plans, and drive performance to achieve marketing objectives.

Responsibilities

- Lead project execution across clients and practice teams.
- Train and Build Team to deliver outstanding results.
- Understanding client business and requirements.
- Plan, optimise, and implement digital ads campaign strategies for a variety of clients.
- Suggest and develop current campaigns across multiple channels.
- Perform keyword/audience/interest/behaviour research and manage all the campaigns for your clients.
- Ensure the timely and successful delivery of our solutions according to client's needs and objectives.
- Set up a list of KPIs to track for each client.
- Forecast and track key account metrics.
- Managing campaign budgets & optimise the ROI.
- Improve upon paid advertising processes and innovate new strategies and techniques.
- Prepare and present reports on client progress so that their accounts will perform well and be different from competitors.
- Develop higher-level client communication and account strategy, including account launch strategy, long-term campaign management, and growth/scaling strategy.
- Build and sustain rapport with multiple clients.
- Tracking daily, weekly & monthly KPIs to identify opportunities for improvement in performance & regularly reporting to management/clients.




- Develop new business with existing clients and/or identify areas of improvement to meet sales quotas.
- Recommend and implement digital projects to increase their ROI.
- Prepare reports on account status.
- Manage Project tasks and keep CRM up to date.
- Prepare pitches/reports for the sales team.
- Develop forecasting reports for prospective clients and show them ROI.
- Collaborates with the sales team to reach prospective clients.

Qualifications

- Bachelor's degree in Marketing, Advertising, Business, or a related field.

Required Skills

- Proven experience of at least 6 years in managing all Ads campaigns (Meta and Google Ads) and leading a team in a digital marketing agency or similar environment.
- In-depth knowledge of Google Ads platform, including campaign setup, optimization techniques, and performance analysis.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions to optimize campaign performance.
- Excellent leadership and team management skills, with the ability to inspire, motivate, and develop team members.
- Exceptional communication and interpersonal skills, with the ability to effectively collaborate with clients and internal stakeholders.
- Strategic thinker with a proactive approach to problem-solving and a track record of delivering results-oriented solutions.
- Detail-oriented mindset with the ability to multitask, prioritize tasks, and meet deadlines in a fast-paced environment.
- Passion for staying updated with industry trends, advancements, and best practices in digital advertising and paid media management.

📌 Paid Media Manager (Gurugram)
🏢 Nians
📍 Gurugram