- Develop and execute growth strategies across Meta, Google, SEO, WhatsApp, and other digital channels.
- Manage and optimize paid campaigns to drive customer acquisition, sales, and ROI.
- Track KPIs including CAC, ROAS, CTR, conversion rate, and customer retention.
- Conduct A/B testing of creatives, audiences, offers, and landing pages.
- Analyze customer data and market trends to identify growth opportunities.
- Work with creative, sales, and e-commerce teams to improve marketing performance.
- Prepare performance reports and implement data-driven improvements.