Role Overview We're hiring an Affiliate Manager to own campaign delivery for mobile app user acquisition campaigns. We need someone with hands-on MMP platform expertise and publisher relationship management experience. You will manage the full lifecycle of affiliate-driven app install and engagement campaigns, from publisher onboarding through performance analysis and fraud detection. MMP & Tracking: Configure and manage campaigns in AppsFlyer and Adjust (event tracking, deep linking, postback setup) Generate tracking links and manage link governance across publishers Monitor data integrity; identify and troubleshoot tracking issues in real time Use Protect 360 (AppsFlyer) to detect and block fraudulent traffic Validate attribution across platforms and reconcile discrepancies Publisher Relations & Operations: Onboard current affiliate publishers; provide technical setup documentation Manage ongoing publisher relationships; respond to technical and operational requests Communicate performance data, conversion rates, and payouts Coordinate with publishers on campaign launches, bid adjustments, and optimizations Build relationships that protect campaign quality and drive volume Reporting & Analysis: Pull daily/weekly performance reports from AppsFlyer, Adjust, and publisher dashboards Analyze CPL, CPI, CPA metrics; identify performance trends and outliers Provide actionable insights on publisher quality, install sources, and fraud patterns Create dashboards for internal stakeholders (strategy team, finance)



Validate publisher claims against platform data Campaign Optimization: Monitor live campaigns for performance anomalies and fraud signals Recommend bid and targeting adjustments to improve ROI Scale high-performing publishers; pause or reduce low-quality sources Work with strategy team on budget allocation and publisher mix Required Experience 4 years managing mobile app UA campaigns via affiliate/publisher channels Expert-level hands-on experience with AppsFlyer and/or Adjust (event setup, postbacks, deep linking, fraud detection) Proven ability to generate and manage tracking links at scale Strong understanding of CPI/CPA/CPL models and payout mechanics Experience with fraud detection and publisher quality assessment Analytical mindset; comfortable with dashboards, reporting, and data validation Publisher relationship management (negotiation, communication, issue resolution) Nice to Have Knowledge of Unity Ads, Apple Search Ads (ASA), or Universal App Campaigns (UAC) Experience with 360Suite or similar fraud protection tools Familiarity with mobile app analytics tools (Firebase, Mixpanel, Amplitude) Previous experience at a performance marketing agency or app marketing consultancy What You'll Work With Platforms: AppsFlyer, Adjust, Protect 360 Channels: Affiliate networks, direct publishers, incentivized install providers Ad Networks: Unity Ads, Apple Search Ads, Google UAC, Meta App Campaigns Compensation & Details Salary: Negotiable based on experience

📌 Affiliate Manager (CPI/CPA - Mobile App Performance) (Maharashtra)
🏢 BrandMark Philippines
📍 Maharashtra