Senior Field Marketing Executive - Coimbatore - Full Time

Posting

Responsibilities

- Plan and execute end-to-end BTL campaigns for new store launches leafleting, standees, banners, in-store branding, launch-day activations
- Design and manage physical marketing collateral: flyers, posters, standees, danglers, and other branding materials
- Drive local area activations (societies, markets, high-footfall zones) to build awareness and increase walk-ins
- Own the launch calendar and manage BTL budgets across all locations
- Build and manage doctor-clinic engagement programs (OPD tie-ups, referral programs, in-clinic branding) to drive prescriptions and footfall
- Execute apartment/RWA and community-level initiatives society activations, resident engagement programs
- Plan and coordinate medical camps, health check-up drives, and wellness initiatives as key footfall drivers
- Maintain and grow a structured database of doctors, RWAs, and local partners for repeat engagement
- Ensure consistent brand execution across all stores and on-ground touchpoints
- Manage vendors for printing, signage, and outdoor advertising (hoardings, banners, kiosks)
- Oversee on-ground quality control correct placement, visibility, and upkeep of all branding materials
- Negotiate with vendors to optimize cost while maintaining execution quality
- Develop SOPs for store launches and recurring local campaigns
- Create reusable templates for flyers, activations, and community engagement initiatives




- Build a structured BTL playbook to enable future franchise expansion
- Ensure execution consistency as new stores are added across geographies
- Track footfall, cost per activation, and campaign effectiveness
- Identify current hyperlocal channels (clinics, RWAs, local events, community networks) to expand reach
- Align marketing efforts with store operations teams based on store performance

Requirements

- 3 6 years in BTL, field, or retail marketing, with independent ownership of campaigns and vendors (not just execution support)
- Proven track record of driving store footfall through on-ground campaigns
- Strong exposure to store launches, local activations, and hyperlocal marketing
- Ability to manage multiple campaigns and budgets across locations simultaneously
- Hands-on experience in vendor management, negotiation, and execution quality control
- Strong ownership mindset with a focus on measurable outcomes (walk-ins, visibility, ROI)
- Excellent relationship-building skills with doctors, RWAs, vendors, and local communities
- High attention to detail in branding and on-ground execution
- Comfortable in a fast-paced, field-intensive role (70 80% on-ground)
- Willingness to travel within the city regularly
- Based in Coimbatore or open to relocation

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Senior Field Marketing Executive (Coimbatore)
🏢 HealthSy
📍 Coimbatore