Plan and conduct exploratory (generative) research to identify unmet user needs and emerging opportunities
Use a variety of qualitative research methods such as field studies, contextual inquiries, ethnographic research, and in-depth interviews
Synthesize complex research findings into explicit insights, frameworks, and opportunity areas
Translate research insights into actionable recommendations for design and product teams
Collaborate with interaction designers, product managers, and engineers during early concept development
Facilitate workshops and co-creation sessions with stakeholders and users
Advocate for user-centered thinking across the organization