Job Description

About Triplespeed

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We incubate viral consumer brands for the US and EU markets and scale them until they become independent companies.

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In the last 14 months we took three apps, in three unrelated verticals, from zero to over $70M in combined annual run rate. Bootstrapped, with no outside capital. We're one of the fastest-growing bootstrapped companies in the world.

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What you’ll do

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- Own the overall performance of brand and social accounts.
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- Set the quality bar for all content going out.
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- Own content volume, consistency and publishing cadence.
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- Build the content strategy across Instagram, Facebook and other relevant channels.
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- Develop content pillars, formats, themes and creative direction.
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- Drive impressions, reach, engagement and follower growth.
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- Identify what content is working and scale it quickly.
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- Review and approve content before it goes live.
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- Work closely with designers, editors, creators and social teams to maintain quality.
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- Develop brand positioning, messaging and tone of voice.
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- Track account and content performance and turn insights into action.
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- Stay on top of trends, memes and cultural moments.
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- Continuously test new formats, concepts and content strategies.
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- Own the social/content roadmap and ensure the team consistently ships against it.
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- Build systems that increase both the quality and quantity of content produced.
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Who we’re looking for

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- 3–6 years in brand strategy, social media, creative strategy or content.
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- Proven experience growing consumer social accounts.
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- Strong understanding of content, social algorithms and consumer behavior.
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- Strong creative judgment and a high bar for content quality.
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- Highly data-driven and comfortable owning performance metrics.
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- Strong understanding of what drives impressions, reach and engagement.
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- Able to balance creative quality with high content volume.
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- Strong eye for design, storytelling and brand consistency.
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- Hands-on and comfortable working closely with content creators and creative teams.
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- Robust ownership mindset — you own the outcome, not just the strategy.
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Useful but not required

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Experience with DTC brands, consumer apps, US audiences, social-first brands, creator/influencer content, organic growth, viral content, and taking social accounts from 0 → 1.

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What you get

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- Own the social presence and growth of consumer brands reaching millions.
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- Own the quality, quantity and performance of content across the portfolio.
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- Work across different brands, markets and creative formats.
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- See ideas go from concept to live content in days, not weeks.
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- Work closely with founders, creative and growth teams.
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- Build the content engine as Triplespeed scales.
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- Opportunity to grow into a Head of Brand / Head of Social role.
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📌 Senior Brand Strategist (Bengaluru)
🏢 Triplespeed
📍 Bengaluru