Media Planner – Vzy

Function: Marketing / Media

Brand: Vzy – App & TV

Reports to: Head of Marketing

Location: Noida

Employment Type: Full-time

About the Role

Vzy is building one entertainment brand across Vzy App and Vzy TV, and media will play a critical role in how we build the brand, acquire consumers and scale our propositions.

We are looking for a Media Planner with 3–4 years of experience who can bring media thinking closer to the business rather than leaving it entirely with agencies.

This is not a media coordination role. The person should understand audiences, platforms, media behaviour and measurement well enough to independently evaluate a media recommendation, challenge an agency plan and help build the right media mix for a campaign.

The role will work closely with Brand, Growth, Performance Marketing, Research and agency partners across both Vzy App and Vzy TV.

What You Will Own

Media Planning & Strategy

- Build media plans for Vzy App and Vzy TV across brand launches, product campaigns, content moments and tactical initiatives.
- Translate campaign objectives and consumer cohorts into transparent media strategies.
- Recommend the right mix of channels based on the consumer journey rather than following standard media templates.
- Help determine the role of each medium across awareness, consideration, traffic, app acquisition and conversion.
- Build integrated media approaches across TV, digital video, social, OTT/CTV, search, display, outdoor and other relevant platforms.
- Work closely with Brand and Growth teams to ensure media strategy supports the larger business and communication objective.

Digital & Performance Media

- Have a strong working understanding of digital media platforms including Google, Meta, YouTube and programmatic ecosystems.
- Understand key acquisition and digital metrics including impressions, reach, frequency, CPM, CPC, CPV, CTR, CPI, CAC and conversion.
- Work closely with the performance marketing team to understand what is driving installs, subscriptions and consumer acquisition.
- Help connect upper-funnel brand media with lower-funnel performance activity rather than operating them as completely separate ecosystems.
- Identify opportunities to retarget, build audiences and improve consumer journeys across platforms.

TV, Video & Connected Media

- Understand television planning fundamentals including reach, frequency, GRPs, channel mix, markets, genres and audience cohorts.
- Build video strategies across television, YouTube, OTT and connected-TV environments.
- Identify the appropriate role of traditional television versus digital video for different Vzy audiences.
- Evaluate opportunities around sports, entertainment properties, content partnerships and high-impact media moments.




- Develop media approaches that reflect changing consumption across linear TV, OTT and connected screens.

Audience & Consumer Planning

- Work with research, first-party data and platform insights to develop clear target audience definitions.
- Translate Vzy's consumer cohorts into actionable media audiences.
- Understand differences between traditional TV consumers, hybrid OTT + TV consumers and digital-first audiences.
- Identify where different consumer cohorts spend their time and how Vzy should reach them.
- Continuously identify emerging media consumption patterns and platforms relevant to Vzy.

Campaign Planning & Execution

- Work with Brand teams from the briefing stage to ensure media thinking is built into campaigns early.
- Develop campaign phasing, market prioritisation and channel allocation recommendations.
- Coordinate with media agencies to ensure timely planning, buying and campaign deployment.
- Track campaign delivery against approved plans and identify deviations early.
- Work closely with internal and external stakeholders across creative, digital, performance and media.

Media Agency Management

- Be the primary day-to-day internal counterpart for the media agency.
- Write clear media briefs with campaign objectives, audiences, markets and expected outcomes.
- Evaluate agency recommendations rather than simply forwarding them internally.
- Question assumptions around media mix, reach, frequency, pricing and platform selection.
- Push agencies to bring sharper insights, newer opportunities and stronger optimisation recommendations.
- Ensure media recommendations remain connected to Vzy's consumer and brand strategy.

Measurement & Optimisation

- Build clear measurement frameworks before campaigns go live.
- Track campaign performance across channels and create regular campaign scorecards.
- Analyse planned versus delivered reach, impressions, frequency, video completion, traffic and other relevant metrics.
- Identify what is working and recommend changes during campaigns rather than waiting for post-campaign reports.
- Work with research and digital teams to understand campaign impact on awareness, consideration, traffic, acquisition and other brand/business indicators.
- Build learnings from every campaign into subsequent media plans.

Competition & Media Intelligence

- Track competitor media activity across OTT, television, consumer technology and entertainment categories.
- Monitor spends, share of voice, platform choices,



creative formats and major media properties.
- Track new media formats, platforms and consumer behaviour shifts.
- Identify opportunities where Vzy can gain disproportionate visibility without simply outspending competition.
- Bring relevant media trends and interesting global or Indian case studies into marketing discussions.

Media Governance

- Maintain visibility on campaign media budgets, utilisation and deployment.
- Track approved plans versus actual delivery.
- Work with agencies and internal teams on media documentation, reporting and campaign closures.
- Build simple dashboards that allow the marketing team to understand where money is being deployed and what it is delivering.
- Ensure campaign data and learnings are maintained internally rather than remaining only with agencies.

What We Are Looking For

- 3–4 years of experience in media planning, digital media or integrated media.
- Experience either within a robust media agency or an in-house media/marketing team.
- Strong understanding of both digital and traditional media planning.
- Comfortable working with numbers, data and campaign analytics.
- Ability to understand a media plan independently and question the assumptions behind it.
- Strong understanding of digital platforms including Meta, Google and YouTube.
- Working knowledge of television planning, digital video, OTT and connected-TV ecosystems.
- Ability to translate a marketing objective into an actionable media approach.
- Comfortable working simultaneously across multiple campaigns and stakeholders.
- Strong presentation and communication skills.

Good to Have

- Experience with an OTT, app, subscription, D2C, consumer-tech, media or entertainment business.
- Experience planning campaigns across both television and digital.
- Exposure to app acquisition and performance marketing.
- Understanding of media research and planning tools such as BARC, Comscore, Similarweb, TAM or other industry tools.
- Exposure to sports and entertainment media planning.
- Experience working on large-scale consumer launches.

The Kind of Person Who Will Do Well Here

Someone who doesn't look at a media plan and ask, "Has the agency approved this?" They ask, "Why are we spending here, who exactly are we reaching, and what are we expecting this channel to do?"

Someone who is equally comfortable discussing a television reach curve, a YouTube audience, a Meta campaign or an OTT partnership.

Most importantly, someone who wants to understand media, not merely manage it. We need someone who understands media planning as a business and consumer problem, not merely someone who chases agencies for plans and releases. Given Vzy has App + TV, this person needs to be comfortable across digital/performance, TV, connected TV, OTT/video, outdoor and measurement.

📌 Media Planning Manager (Noida)
🏢 VZY
📍 Noida