Job Description

About TheWav

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TheWav is a performance marketing agency helping ambitious D2C and consumer brands scale through performance marketing, creative strategy, and growth-focused execution.

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We've had the opportunity to work with some exciting names in India's D2C ecosystem, including brands with prominent celebrity and investor associations.

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Our portfolio includes Neude Skin, the skincare brand associated with South Indian actress Sreeleela; Rosada Baby, backed by Shilpa Shetty Kundra; Cookie Cartel, backed by Shark Tank India's Anupam Mittal and Namita Thapar; and Nobero, backed by the Aditya Birla Group.

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We are also working with brands such as Saint G, Calling June, and Nouria, alongside several other ambitious D2C and consumer brands.

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At TheWav, we work closely with founders and senior marketing teams to help brands acquire customers, scale their advertising, improve marketing efficiency, and build sustainable growth.

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We're now looking for a Sales Executive who can turn the inbound interest we generate into meaningful conversations, qualified opportunities, and new business for TheWav.

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About the Role

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As a Sales Executive – Inbound Sales, you will be responsible for calling leads generated through TheWav's marketing campaigns, understanding their business and requirements, qualifying them, following up with them, and converting qualified prospects into meetings with our senior team.

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This is not a traditional telecalling role.

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Most of the people you speak with will already have shown interest in TheWav by filling out an enquiry form, responding to an advertisement, contacting us, or engaging with our content.

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Your job is to take that initial interest and turn it into a meaningful business conversation.

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You will frequently speak with D2C founders, brand owners, entrepreneurs, and senior decision-makers, so commercial awareness, communication skills, curiosity, and the ability to understand a business are extremely important.

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Key ResponsibilitiesLead Calling & Qualification

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- Call inbound leads generated through Instagram, Facebook, website, WhatsApp, and other channels.
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- Respond to new leads promptly.
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- Understand the prospect's business, product category, revenue stage, marketing setup, and growth objectives.
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- Understand their current advertising strategy and monthly ad spend.
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- Identify their key marketing and growth challenges.
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- Determine whether the prospect is a good fit for TheWav's services.
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- Qualify leads based on business potential, requirements, budget, and intent.
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Sales & Conversion

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- Have consultative conversations rather than following a rigid sales script.
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- Explain TheWav's services, capabilities, and approach clearly.
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- Use relevant client experience and case studies to establish credibility with prospects.
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- Handle objections around pricing, existing agencies, performance expectations, timing, and decision-making.
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- Convert qualified leads into meetings with the founder/senior sales team.
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- Follow up systematically with prospects who are interested but not immediately ready to take the next step.
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- Maintain a healthy pipeline of active prospects.
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- Build relationships with prospects rather than treating every interaction as a one-time sales call.
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CRM & Reporting

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- Maintain accurate lead information, notes, status, and next steps.
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- Ensure every qualified lead has a clear follow-up action.
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- Track daily and weekly sales activity.
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- Monitor metrics such as calls, conversations, qualified leads, meetings booked, show-ups,



and conversions.
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- Share recurring feedback on lead quality and common objections with the marketing and sales teams.
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What We're Looking For

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- 1–3 years of experience in inside sales, B2B sales, business development, telecalling, or lead conversion.
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- Excellent spoken English and strong communication skills.
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- Comfortable speaking with founders, entrepreneurs, and business owners.
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- Solid persuasion and objection-handling ability.
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- Ability to ask the right questions and genuinely understand a prospect's business.
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- Confident, articulate, energetic, and commercially aware.
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- Strong follow-up discipline.
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- Comfortable working with sales targets and performance metrics.
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- Comfortable using WhatsApp, Google Sheets/Excel, CRM tools, and basic sales technology.
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- Must be based in Kolkata and comfortable working in a hybrid setup.
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Prior experience in any of the following will be a strong advantage:

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- Performance marketing
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- Digital marketing
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- Advertising
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- E-commerce / D2C
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- SaaS
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- B2B services
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- Agency sales
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- Selling marketing or technology solutions
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The Kind of Person We're Looking For

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We aren't looking for someone who simply makes 50–100 calls a day.

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We're looking for someone who can:

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Call → Understand → Qualify → Build Trust → Follow Up → Convert

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The ideal candidate should be able to speak to a founder and make them feel that they've had a genuine business conversation, rather than a scripted sales call.

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You should be naturally curious about businesses and comfortable discussing things like:

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- Revenue
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- Ad spends
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- ROAS
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- Customer acquisition
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- Growth targets
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- Marketing challenges
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- Agency relationships
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You don't need to be a performance marketing expert when you join. But you should be smart, curious, coachable, and willing to learn.

📌 Sales Executive - Inbound Sales (Kolkata)
🏢 TheWav
📍 Kolkata