Job Description

Position : Assistant Manager – Visual Design & Video

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Job Purpose:

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We are looking for a creative and hands-on Graphic Design & Video Production to lead and execute the organisation's visual communication across digital and offline channels.

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The role requires strong capabilities in graphic design, video editing and motion graphics, along with practical knowledge of AI-enabled creative tools. The candidate should be comfortable translating business and marketing requirements into clear, engaging and brand-consistent communication suited to the financial services industry.

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Principal Accountabilities:

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- Develop various internal and external static graphics and videos.
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- Ensure all content aligns with the brand's visual identity and communication strategy.
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- Continuously explore new design trends and techniques to keep content fresh and engaging.
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- Collaborate with marketing and communication teams to support various campaigns with creative assets.
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- Uphold and enforce brand guidelines across all creative outputs.
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- Provide guidance and support to internal teams on using brand assets correctly.
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Key Responsibilities

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- Conceptualise and create high-quality visual communication for digital, social media, websites, performance marketing, internal communication and offline marketing requirements.
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- Design marketing collaterals including social media creatives, digital banners, brochures, presentations, infographics, emailers, standees, posters and other brand assets.
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- Conceptualise, edit and produce videos for product communication, corporate communication, customer education, social media, campaigns, events and internal communication.
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- Create short-form video content such as reels, social videos, motion graphics, explainers and product videos.
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- Develop storyboards, visual concepts and creative treatments based on marketing and business briefs.
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- Ensure consistency of the organisation's brand identity, visual language and design guidelines across all communication.
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- Work closely with Brand & Comm SPOCs and to understand requirements and convert them into effective creative solutions.
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- Handle multiple creative projects simultaneously while maintaining quality and meeting agreed timelines.
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- Manage and coordinate with external creative agencies, production houses, photographers, printers and other vendors wherever required.
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- Review and provide creative feedback to agency partners.
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- Adapt master creatives into multiple formats, sizes and communication channels efficiently.
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- Maintain an organised repository of brand assets, templates, photographs, videos and editable design files.
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AI & Recent-Age Creative Tools

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- Use Generative AI and AI-assisted design tools to improve creative ideation, image generation, image enhancement, background creation, concept visualisation and production efficiency.
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- Experiment with AI-assisted video creation, editing, animation, voice, subtitles and other emerging creative applications where appropriate.
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- Have working knowledge of tools/platforms such as Adobe Firefly, Canva AI/Magic Studio, Claude-design or similar AI-based creative tools.
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- Use AI responsibly while ensuring that final creative output remains aligned with the organisation's brand, copyright requirements, data confidentiality and internal approval processes.
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- Keep abreast of developments in AI-driven design, video production and creative technology and identify relevant use cases for the organisation.
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Key Competencies

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- Strong creative thinking and visual storytelling ability.
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- Excellent attention to detail.
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- Ability to understand business requirements and convert them into effective visual communication.
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- Robust time and project management skills.
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- Ability to manage multiple stakeholders and work within tight deadlines.
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- Collaborative and receptive to feedback.
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- Curious about new design trends,



content formats and AI-powered creative technologies.
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- Strong ownership mindset with the ability to work independently.
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Skills and Knowledge

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Technical Knowledge:

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- Adobe Photoshop
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- Adobe Illustrator
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- Adobe InDesign
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- Adobe Premiere Pro
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- Adobe After Effects
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- Canva
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- Video editing and post-production
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- Motion graphics and basic animation (Good to have)
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- Typography, colour theory, composition and visual hierarchy
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- Image retouching and manipulation
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- Social media and digital advertising formats
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- Presentation design
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- Print-production requirements
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- Working knowledge of photography, videography, lighting, sound editing or basic 3D tools will be an added advantage.
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- Ability to simplify financial products, features and processes into easy-to-understand visual communication.
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- Understanding of the need for accuracy, clarity and responsible communication in the financial services sector.
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- Ability to work within brand, legal and compliance requirements while maintaining creativity.
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- Attention to detail such as disclaimers, product information, interest-rate communication, offer conditions and other mandatory elements in marketing creatives.
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- Prior experience in BFSI, NBFC, FinTech, Banking, Insurance or another regulated industry will be an advantage.
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Qualifications

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Bachelor's degree or diploma in any of the following:

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- Graphic Design
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- Visual Communication
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- Communication Design
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- Applied Arts
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- Animation / Multimedia
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- Film / Video Production
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- Fine Arts
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- Advertising / Media Design
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Candidates with a strong professional portfolio and relevant industry experience may also be considered even if their formal education is in another discipline.

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Work Experience

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- Minimum 5-8 years of experience in graphic design, visual communication, video editing and/or motion graphics.
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- Experience working with marketing teams, agencies or in-house creative teams is desirable.
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Experience in BFSI / NBFC / FinTech / Financial Services will be an advantage.

📌 Assistant Manager - Visual Designer & Video (New Delhi)
🏢 DMI Finance Private
📍 New Delhi