Job Description

Role comprises of two things- Managing certain social media accounts of clients of Wallets & Wines + Leading & Managing Social Media Managers Team of W&W.;

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Scope of Work: Social Media Manager

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1.1 Manage certain social media accounts of clients of Wallets & Wines and implement social media solutions

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1.2 Develop content ideas, social media content, copywriting, execution calendar for the respective accounts

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1.3 Designing social media strategies to achieve marketing targets

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1.4 Monitor trends in social media, food, lifestyle/pop culture, and appropriately

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apply that knowledge to create viral content.

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1.5 Assist with content production; Collaborate with the team to create an archive of graphic and video content

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1.6 Collaborate with external teams for PR, events or other marketing activities if required

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1.7 Demonstrate ROI on all social media marketing efforts

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1.8 Ensure that all posts, files are QC'ed and ready for delivery or posting

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As a Social Media Team Leader, you'd be expected to carry forward the following tasks & responsibilities.

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Scope of Work: SM Team Leader

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1.1 Team Management:

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- Lead, monitor, manage and guide the social media team members.

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Allocate tasks, set goals with timelines,



and ensure team members are working collaboratively to achieve them as per company SOPs.

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- Daily team meetings, overview of all the content calendars before they go for approval of all clients, weekly progress tracking & updating.

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1.2 Creative Strategy:

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- Develop and execute social media strategies – Content + Design + MISC Campaigns (In collaboration with respective teams) aligned with overall marketing and business goals of brand and agency

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1.3 Content Planning and Creation:

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- Oversee the creation of engaging and relevant content for social media channels.

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-Ensure the content is aligned with the brand goals & objectives

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1.4 Training and Development:

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- Keep the team updated on industry best practices, recent features on social media platforms and competitors

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-Provide training opportunities to enhance the skills of team members.

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1.5 Innovation and Experimentation:

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-Encourage the team to explore new trends, tools, and creative approaches to keep the brand's social media presence fresh and innovative.

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1.6 Crisis Management:

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-Develop and implement a crisis management plan for handling internal and external escalations

📌 Social Media Team Lead (Creative Head - Social Media) (Pune)
🏢 Wallets And Wines | PR+ Social Media Marketing
📍 Pune