Job Description KEY RESPONSIBILITIES
n CHANNEL
n • Market scanning, research and identification and appoint of potential distributor
n •Ensuring set-up of marketing collaterals & displays at the retailer prior to launch
n •Deployment of sales activation plan, BTL activities, CP meets & brand positioning
n •Maximizing reach (Numerical Dist., Weighted Dist.) in the city
n •Continuously monitoring & improving channel partner health dealer, distributor
n SALES AND COLLECTION
n •Regular market visits, assuring visible availability of Crompton kitchen appliances
n •Planning and achieving annual budget & collection, ROD plan deployed for the city
n •Manage all channel partners in the respective city (GT, MOR, EBO etc)
n •Achieving product wise, channel wise monthly sales targets.
n •Ensuring monthly sell in and sell out targets of direct channel partners and ensuring of phasing and strong order pipeline for the month.
n •Improving premium contribution of the total kitchen appliances sales
n •Overall business development of the category – interfacing with architects, builders & interior contractors
n OPERATIONS
n •Coordinating with Commercial and C & F / warehousing operations as per laid down policies.
n •Ensuring stock liquidation and min. stock levels as per sales forecasting
n •Driving process improvement initiatives & effective implementation in the city.
n •Ensuring all retailer demands concerning service SLAs, customer service and salesperson trainings are timely addressed
n •Preparing daily, weekly and monthly MIS in terms of targets assigned & achieved
n •Executing cross functional efficiency between sales, service, finance, logistics etc.
n PEOPLE
n •Motivating dealers/retailers to achieve sales quotas and evaluating their performance based on their ability or inability to achieve sales quotas
n •Training of all off role employees (in shop promoters) in the city
n MARKET DEVELOPMENT
n •Consolidating market feedback on products, sharing a monthly & quarterly report
n •Provide monthly information to Top Management on potential data, recent product opportunities, competition analysis, analytics for forecasting