Job Description About Triplespeed n n We incubate viral consumer brands for the US and EU markets and scale them until they become independent companies. n n In the last 14 months we took three apps, in three unrelated verticals, from zero to over $70M in combined annual run rate. Bootstrapped, with no outside capital. We're one of the fastest-growing bootstrapped companies in the world. n n What you’ll do n n n Own the overall performance of brand and social accounts. n Set the quality bar for all content going out. n Own content volume, consistency and publishing cadence. n Build the content strategy across Instagram, Facebook and other relevant channels. n Develop content pillars, formats, themes and creative direction. n Drive impressions, reach, engagement and follower growth. n Identify what content is working and scale it quickly. n Review and approve content before it goes live. n Work closely with designers, editors, creators and social teams to maintain quality. n Develop brand positioning, messaging and tone of voice. n Track account and content performance and turn insights into action. n Stay on top of trends, memes and cultural moments. n Continuously test new formats, concepts and content strategies. n Own the social/content roadmap and ensure the team consistently ships against it. n Build systems that increase both the quality and quantity of content produced. n n n Who we’re looking for n n n 3–6 years in brand strategy,



social media, creative strategy or content. n Proven experience growing consumer social accounts. n Strong understanding of content, social algorithms and consumer behavior. n Strong creative judgment and a high bar for content quality. n Highly data-driven and comfortable owning performance metrics. n Strong understanding of what drives impressions, reach and engagement. n Able to balance creative quality with high content volume. n Strong eye for design, storytelling and brand consistency. n Hands-on and comfortable working closely with content creators and creative teams. n Strong ownership mindset — you own the outcome, not just the strategy. n n n Practical but not required n n Experience with DTC brands, consumer apps, US audiences, social-first brands, creator/influencer content, organic growth, viral content, and taking social accounts from 0 → 1. n n What you get n n n Own the social presence and growth of consumer brands reaching millions. n Own the quality, quantity and performance of content across the portfolio. n Work across different brands, markets and creative formats. n See ideas go from concept to live content in days, not weeks. n Work closely with founders, creative and growth teams. n Build the content engine as Triplespeed scales. n Opportunity to grow into a Head of Brand / Head of Social role. n n

📌 Senior Brand Strategist (Bengaluru)
🏢 Triplespeed
📍 Bengaluru