Job Description

Hiring For :- Brand Scale-Up Inc.

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Experience: 3-5 years

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Location: Bengaluru | On-site

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About the Role

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We're looking for a sharp and versatile Copy Lead / Senior Copywriter to lead content and copywriting across social media, influencer campaigns, digital campaigns, and brand communication.

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The ideal candidate should have experience managing and mentoring junior copywriters, while also being hands-on with writing. Experience across D2C, FMCG, dietary supplements, chocolates/food brands, and other consumer categories is preferred.

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Key Responsibilities

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- Develop creative concepts, social media copy, ad copy, product communication, and video scripts.
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- Write engaging, conversion-focused copy across digital platforms.
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- Adapt tone and messaging for different brands, audiences, and industries.
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- Lead, mentor, and review the work of junior copywriters to maintain quality and consistency.
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- Allocate copywriting tasks and ensure timely delivery.
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- Collaborate with designers, art directors, strategists, performance marketers, and account teams.
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- Ensure copy aligns with creative direction, brand guidelines, and client objectives.
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- Stay updated with pop culture, internet trends, consumer behaviour,



and emerging content formats.
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- Present and articulate creative ideas clearly to internal teams and clients.
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Skills & Experience

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- 3-5 years of experience in copywriting, preferably in a digital/creative agency.
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- Prior experience leading or mentoring junior writers.
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- Strong command of English and ability to write in varied tones—witty, emotional, conversational, informative, and persuasive.
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- Experience in social media, ad copy, scripts, influencer content, and brand storytelling.
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- Understanding of D2C and FMCG brands, especially food, dietary supplements, chocolate, lifestyle, or similar consumer categories.
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- Strong creative and design sensibility.
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- Excellent communication, presentation, and time-management skills.
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- A strong portfolio showcasing diverse writing and campaign work.
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SIGNIFICANT: Please read the full job description carefully. If your experience and skills match the requirements mentioned above, then apply for the role.

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We're looking for someone who can think creatively, write compelling copy, and bring out the best in a team of writers.

📌 Copy Lead (Bengaluru)
🏢 Brand Scale - Up
📍 Bengaluru