Hiring | AVP / GM – Branding & PR

Location: Mumbai

Experience: 8–12 Years

CTC: ₹35–40 LPA

Industry: Leading Luxury Retail Brand

Reporting to: CMO

About the Role

Lead brand communications, PR, media relations and influencer strategy for a growing luxury retail business.

Key Responsibilities

- Own brand identity, communication guidelines and brand consistency across channels.
- Drive PR and earned media across business, lifestyle and industry publications.
- Build strategic media, influencer and industry relationships.
- Lead brand events, launches and communication campaigns.
- Develop compelling brand narratives and content for key initiatives.
- Manage reputation monitoring and crisis communication.
- Track media visibility, share of voice, influencer performance and engagement.
- Support senior leadership with media strategy,



messaging and briefing.

Ideal Profile

- 8–12 years in Branding, Communications or PR.
- Experience in luxury, retail, lifestyle or consumer brands preferred.
- Strong track record in earned media and PR-led brand building.
- Excellent written, verbal and stakeholder communication skills.
- Robust media and influencer network.
- Graduate degree required;
Marketing / Communications specialization preferred.

Interested candidates can apply with their updated profile on [email protected]

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