28 Aug
|
medical global academy
|
New Delhi
28 Aug
medical global academy
New Delhi
Job Description
Job Details
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Company: Monterra Global Acres
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Job Title: Google Ads Specialist – Real Estate Lead Generation
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Experience: 1 Years
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Salary: ₹20,000 – ₹25,000 per month
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Location: Gurugram, Haryana
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Work Mode: On-site
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Employment Type: Full-time
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About the Job
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Company Description
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Monterra Global Acres is a growing real estate advisory company specializing in premium residential and commercial properties across Gurugram, Delhi NCR, and other high-growth markets. We help homebuyers and investors make informed property decisions through market knowledge, skilled guidance, transparency, and excellent customer service.
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Our goal is to provide trusted real estate solutions while building long-term relationships with our clients and partners.
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Role Description
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Monterra Global Acres is hiring an experienced Google Ads Specialist – Real Estate Lead Generation to manage and optimize Google Ads campaigns and generate high-quality property leads for our real estate projects.
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This is a full-time, on-site position for a performance marketing professional with 2–4 years of hands-on experience in Google Ads, including proven experience in real estate lead generation, campaign management, conversion optimization, and lead quality improvement.
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The ideal candidate should have a proven track record of generating real estate leads through Google Ads, managing campaign budgets, optimizing CPL, improving lead quality, and driving enquiries that contribute to site visits and property sales.
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Key Responsibilities
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- Plan, create, manage,
and optimize Google Ads campaigns for real estate projects.
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- Generate high-quality property leads through Google Ads.
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- Manage and optimize Google Search Ads and Performance Max campaigns.
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- Conduct detailed keyword research to identify high-intent real estate keywords.
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- Create effective campaign, ad group, keyword, and targeting structures.
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- Write and test compelling Google Ads copies focused on generating property enquiries.
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- Analyze search terms and manage negative keywords to reduce irrelevant leads and wasted ad spend.
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- Monitor and optimize key performance metrics including CPL, CPC, CTR, conversion rate, and lead quality.
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- Optimize campaigns based on lead quality and actual business performance, not just clicks or traffic.
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- Manage daily and monthly campaign budgets for maximum return on advertising spend.
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- Set up and monitor conversion tracking using Google Ads, Google Analytics 4, and Google Tag Manager.
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- Test and optimize keywords, ad copies, audiences, landing pages, and campaign strategies.
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- Analyze campaign data and identify opportunities to improve lead generation and conversion performance.
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- Coordinate with the sales team to understand lead quality and improve marketing-to-sales conversion.
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- Prepare regular Google Ads performance reports, including campaign performance, CPL, leads, and conversion insights.
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- Stay updated with Google Ads platform changes, new features, and real estate PPC trends.
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Required Qualifications
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- Bachelor's degree in Marketing, Business Administration, Digital Marketing, or a related field.
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- 1 years of hands-on experience in Google Ads/PPC.
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- Proven experience generating leads for real estate projects through Google Ads is mandatory.
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- Experience managing Google Ads campaigns for residential, commercial, luxury, or property-related businesses.
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- Strong knowledge of Google Search Ads and Performance Max campaigns.
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- Strong understanding of keyword research, search intent, negative keywords, and campaign structure.
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- Proven understanding of CPL, CPC, CTR, conversion rate, lead quality, and ROAS.
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- Experience with Google Analytics 4, Google Tag Manager, and conversion tracking.
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- Ability to independently manage Google Ads campaigns and advertising budgets.
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- Robust analytical and data-driven decision-making skills.
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- Experience optimizing campaigns based on lead quality and sales outcomes.
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- Candidates must be able to discuss previous real estate Google Ads campaign results, including leads generated, CPL, ad spend, and conversion performance.
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- Strong communication and problem-solving skills.
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- Ability to work in a target-driven and fast-paced environment.
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- Knowledge of the Gurugram and Delhi NCR real estate market is an advantage.
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📌 Google Ads Specialist - Real Estate Lead Generation (New Delhi)
🏢 medical global academy
📍 New Delhi