We are looking for a Lead Generation Specialist with 3–5 years of experience in B2B SaaS lead generation and international markets(US). The ideal candidate will have strong expertise in Apollo.Io, prospect research, email outreach, lead qualification, and building targeted outbound campaigns.

You will be responsible for identifying the right prospects, building qualified prospect lists, creating personalized outreach campaigns, and generating sales opportunities.

Key Responsibilities

- Identify and research potential B2B SaaS prospects
- Build and maintain highly targeted prospect lists using Apollo.Io and other relevant prospecting tools.
- Define and refine Ideal Customer Profiles (ICP) and identify relevant personas and decision-makers.
- Research companies, industries, roles, and business challenges to improve prospect targeting.
- Create and manage outbound email campaigns using Apollo.Io.
- Draft compelling, personalized, and conversion-focused cold emails and follow-up sequences.
- Develop different messaging approaches based on industry, company size, persona, and buyer pain points.
- Conduct A/B testing of subject lines, messaging, CTAs, and sequences to improve response rates.
- Manage email outreach campaigns and monitor key metrics such as open rates, reply rates, positive responses, meetings booked, and conversions.
- Qualify leads based on defined criteria and ensure high-quality leads are passed to the sales team.
- Maintain accurate prospect and campaign data in CRM/sales systems.
- Continuously research and identify new markets, industries, accounts, and prospect segments.
- Work closely with the Sales, Marketing, and Account Management teams to align lead-generation activities with business goals.




- Track campaign performance and provide regular reports and insights on lead-generation activities.
- Stay updated on B2B SaaS outbound sales trends, prospecting techniques, and email best practices.

Required Skills & Experience

- 3–5 years of experience in B2B lead generation, outbound sales, SDR/BDR, inside sales, or a similar role.
- Proven experience in B2B SaaS sales or lead generation.
- Experience targeting international markets, especially the US.
- Strong hands-on expertise with Apollo.Io, including:
- Prospect and company search
- Contact list building
- ICP-based targeting
- Email sequencing
- Personalization
- Campaign management and analytics
- Strong cold-email writing and copywriting skills.
- Ability to research prospects and create personalized outreach messages rather than relying only on generic templates.
- Good understanding of B2B buyer personas and SaaS sales cycles.
- Experience with CRM platforms and sales engagement tools.
- Strong written and verbal English communication skills.
- Data-driven approach with the ability to analyze campaign performance and optimize outreach.
- Solid attention to detail and ability to maintain accurate prospect data.

Good to Have

- Experience selling or generating leads for technology, accessibility, cybersecurity, compliance, enterprise software, or other B2B SaaS products.
- Experience with LinkedIn prospecting and social selling.
- Familiarity with tools such as LinkedIn Sales Navigator, HubSpot, Salesforce, or similar CRM platforms.
- Understanding of email deliverability, domain reputation, and outbound email best practices.
- Experience working with US-based decision-makers and enterprise accounts.

📌 Lead Generation Specialist (India)
🏢 BarrierBreak
📍 India