Key Responsibilities
Manage sales and business operations for the assigned area/territory and achieve sales targets.
Lead and manage a team of ASM, SO and Senior Sales Executives.
Develop and strengthen the distributor/dealer network to increase market reach.
Drive primary & secondary sales, distribution, outlet coverage and market penetration.
Identify opportunities for new distributor appointments and territory expansion.
Maintain robust relationships with distributors, wholesalers and retailers.
Monitor distributor stock, sales, collections, schemes and overall performance.
Plan and execute market visits, sales campaigns, promotions and product visibility initiatives.
Track competitor activities, pricing, schemes and market trends.
Set team targets, review performance and coach the sales team to achieve business objectives.
Analyse sales reports and identify gaps and growth opportunities.




Ensure effective execution of company sales strategies and trade schemes.

Desired Candidate Profile
Graduate; MBA/PGDM in Sales & Marketing preferred.
812 years of experience in FMCG Sales, preferably in Tea, Beverages, Food, Dairy or related categories.
Strong experience in General Trade and Distributor Management.
Experience handling large territories/areas or multiple districts.
Proven experience managing a field sales team including ASM/SO/Sr. Sales Executives.
Solid understanding of distribution, secondary sales, retail coverage and market expansion.
Valuable leadership, communication, negotiation and analytical skills.
Willingness to travel extensively within the assigned territory.

📌 Senior Area Sales Manager Indore (India)
🏢 Adler Talent Solutions
📍 India