Key Responsibilities
Work closely with Marketing, Commercial, Digital and Data teams to identify AI-led transformation opportunities.
Shape business cases and value hypotheses for AI adoption.
Define target operating models for AI-enabled marketing and commercial functions.
Lead use case discovery across:
Next Best Action (NBA)
Next Best Offer (NBO)
Personalisation
Campaign optimisation
Customer segmentation
Churn prediction and retention
Cross-sell and upsell
GenAI-enabled customer engagement
Align business, data and technology stakeholders.
Define success metrics and ROI tracking.
Drive pilot execution and scale-up plans.
Bring industry best practices and telecom case studies.

Skills & Experience
7+ years in Marketing, CRM, Commercial or Digital Transformation.




Deep telecom experience preferred.
Experience with:
Adobe, Salesforce, Braze, Pega, Tealium, Optimove or similar MarTech platforms.
Customer Data Platforms (CDP).
AI-led personalisation and recommendation engines.
Marketing automation platforms.
Robust stakeholder management with Director/MD-level executives.
Knowledge of Agentic AI and GenAI applications in customer experience.

Ideal Profile

Consulting Partner / Senior Business Consultant / AI Strategy Lead with solid commercial and marketing transformation credentials.

📌 Ai Transformation Consultant Hyderabad (India)
🏢 Tata Consultancy Services
📍 India