Role & responsibilities

If you mean Marketing Department Roles & Responsibilities in a hospital, here is a practical structure you can use for HR/JD purposes:

Marketing Role Hospital
Marketing Planning
Prepare monthly and quarterly hospital marketing plans.
Identify target patients, referring doctors, corporates, TPAs, and other referral sources.
Plan campaigns for hospital services, health packages, and current facilities.
Digital Marketing
Manage hospital social media platforms.
Coordinate posts, reels, videos, health awareness campaigns, and patient testimonials.
Coordinate website updates and online hospital promotions.
Monitor online reviews and patient feedback.
Doctor & Referral Marketing
Develop relationships with doctors, clinics, nursing homes, and referral partners.
Conduct regular doctor/clinic visits.
Promote hospital specialties, consultants, diagnostic services, and facilities.
Maintain a database of referral doctors and referral sources.
Corporate & Institutional Tie-ups
Approach companies, schools, colleges, NGOs, and institutions for health check-ups and medical camps.
Coordinate corporate health packages and annual health-check programs.
Maintain relationships with corporate clients.
Health Camps & Events




Plan and coordinate health camps, awareness programs, CME programs, and hospital events.
Coordinate with doctors, nursing, operations, and other departments.
Ensure proper promotion before and after every event.
Branding & Promotion
Maintain consistent hospital branding across brochures, banners, standees, advertisements, and digital platforms.
Coordinate with designers, printers, advertising agencies, and media partners.
Ensure all promotional material is approved by management before release.
Patient Acquisition
Generate current patient leads through online and offline marketing activities.
Track enquiries and coordinate with the front office/call centre for follow-up.
Analyse which marketing activities are generating patients.
Market Research
Monitor competitor hospitals, their services, packages, pricing, and promotional activities.
Identify current marketing opportunities.
Collect feedback from patients and referral doctors.
Reporting & MIS
Prepare weekly/monthly marketing reports.
Track leads, conversions, referral sources, campaigns, camps, and marketing expenses.
Submit performance reports to management.

📌 Public Relations Officer Sonipat
🏢 Park Medicenters And Institutions
📍 Sonipat