Job Purpose

The Lead Business Marketing & Affinity is responsible for driving marketing lead conversions, appointment scheduling, login conversions, loan disbursements, and customer retention strategies across Priority Business Center (PBC) channels. This role manages call center operating costs, leads CRM and technology automation initiatives, and builds high-performing teams cross-trained across multiple lines of business.

Key Responsibilities
Lead Conversion & Sales Performance: Oversee non-India sales operations to convert marketing leads into qualified appointments and drive conversion rate from overall appointments generated into logins.
Captive & Priority Marketing Execution: Manage captive setups to deliver appointment-to-login conversion rate and ensure disbursement contribution from priority channels.
Customer Retention Management: Maintain customer retention by retaining controllable customers requesting foreclosure.
Retention Process Optimization: Upgrade retention capabilities through recent technology, dedicated retention tools, structured calling scripts, refined customer communication strategies, and continuous team training.
Operations & Cost Management:



Oversee call center operations to ensure total operational expenses stay within allocated budgets.
Technology & Analytics Enablement: Implement technological enhancements, including Sales CRM platforms, workflow automation, and business marketing analytics.
People Excellence & Capacity Building: Lead skill enhancement programs and cross-train team members across various lines of business (LG, Appointment-to-Login, Retention, and New LOBs).

Required Experience
812 years of experience in business marketing, call center management, customer retention, or sales operations within retail finance or banking.

Required Qualification
Bachelor’s degree in Business Administration, Marketing, Finance, or a related discipline (MBA or Master’s degree preferred).

Technical Competencies
Sales CRM management
Business marketing analytics
Call center operations
Retention toolkit design
Conversion rate optimization
Workflow automation

Behavioral Competencies
Entrepreneurial spirit
Team-oriented leadership
Customer centricity
Execution focus
Robust team development capabilities

📌 Lead Business Marketing & Affinity Mumbai
🏢 Avanse Financial Services
📍 Mumbai