Key Summary
We are looking for a PPC & Performance Marketing Specialist to plan, execute, and optimize paid advertising campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Display Advertising. The role will focus on generating high-quality B2B leads, improving ROI and conversion rates, and supporting overall business growth. The candidate will work closely with Sales and Product teams and should have hands-on experience with Google Analytics, Google Tag conversion tracking, SEO, and marketing automation.

Key Responsibilities
Plan, execute, and optimize PPC campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Display platforms.
Develop paid lead-generation strategies to drive qualified traffic and sales-ready leads.
Manage keyword research, bidding strategies, ad copy, audience targeting, landing pages, and campaign budgets.
Monitor campaign performance and optimize ROI, CPA, conversion rates,



and lead quality.
Manage and optimize marketing automation workflows
Track leads, campaign sources, conversions, and performance using analytics tools.
Collaborate with Sales and Product teams to align campaigns with lead nurturing and sales objectives.
Support SEO activities including keyword research, on-page optimization, content recommendations, and website performance.
Create and coordinate content for landing pages, ad creatives, newsletters, blogs, and campaign assets.
Conduct competitor and market analysis to identify current growth prospects.
Support product launches with performance-driven digital marketing campaigns.
Maintain brand consistency across paid and organic marketing channels.

📌 Ppc & Performance Marketing Specialist Ahmedabad (India)
🏢 Hubbroker It Solutions
📍 India