Key Responsibilities
Plan, set up, manage, and optimize Google Ads and Meta Ads campaigns.
Monitor key performance metrics such as CPC, CPM, CTR, CPL, Conversion Rate, and ROAS.
Conduct basic keyword research, negative keyword management, audience targeting, and campaign optimization.
Monitor campaign performance and identify opportunities to improve lead quality and reduce CPL.
Work with Meta Ads Manager/Business Suite, Google Ads, Google Analytics/GA4, and Google Tag Manager.
Monitor campaign tracking, pixels, conversions, and UTM parameters.
Analyse campaign performance and prepare regular reports using Excel, Looker Studio, or similar tools.
Identify reasons for poor campaign performance and recommend corrective actions.
Assist with remarketing and audience creation, including lookalike audiences.




Coordinate with the content/design team for ad creatives and campaign requirements.
Keep track of campaign trends and continuously test different audiences, creatives, and ad strategies.

Requirements
Hands-on experience in Performance Marketing / Paid Advertising.
Practical experience with Google Ads and Meta Ads is required.
Valuable understanding of CPC, CPM, CTR, CPL, Conversion Rate, and ROAS.
Basic knowledge of GA4/Google Analytics, Google Tag Manager, Meta Pixel, and UTM tracking.
Ability to analyze campaign data and make optimization decisions.
Good Excel/reporting skills.
Solid analytical and problem-solving abilities.
Positive communication skills and willingness to learn.

📌 Ppc Executive Kolkata
🏢 Lnsel Software
📍 Kolkata