Brand & Product Marketing
Develop and implement brand strategies aligned with company objectives.
Manage end-to-end product lifecycle including launches, relaunches, and extensions.
Drive brand visibility across ATL, BTL, and digital platforms.
Ensure consistent brand communication across all touchpoints.

Trade & Channel Marketing
Design and execute trade marketing programs for GT, MT, and institutional channels.
Plan schemes, promotions, and POSM for distributors and retailers.
Work closely with the sales team to improve distribution, visibility, and secondary sales.

Consumer Marketing & Promotions
Plan consumer promotions, sampling activities, and activation programs.
Analyze consumer insights, market trends, and competitive activities.




Coordinate with agencies for creatives, packaging, and campaign execution.

Market Research & Analysis
Conduct market studies on pricing, consumer preferences, and competitor benchmarking.
Track brand health, market share, and ROI of marketing campaigns.
Use insights to improve product positioning and communication.

Budget & Vendor Management
Prepare and manage the annual marketing budget.
Negotiate with vendors, agencies, printers, and media partners.
Ensure timely execution within approved budgets.

📌 Marketing Manager Kolkata (India)
🏢 Genius Consultants
📍 India