Digital Marketing Specialist Job Description

Job Description:
Develop, launch, and manage paid digital campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and other relevant advertising channels.
Allocate and monitor advertising budgets to achieve business objectives while maximizing campaign efficiency and return on investment.
Continuously analyze campaign data and optimize targeting, bidding strategies, creatives, and ad placements to improve key performance indicators.
Research target audiences, industry trends, competitor activities, and relevant keywords to identify growth prospects.
Design and implement performance marketing strategies focused on lead generation, customer acquisition, and brand visibility.
Collaborate with content, design, and marketing teams to create compelling ad creatives and high-performing campaign assets.
Measure campaign effectiveness; prepare performance dashboards, and present actionable recommendations for continuous improvement.
Conduct experiments,



including A/B testing of creatives, audiences, and landing pages, to enhance campaign results.
Keep abreast of emerging digital advertising trends, platform updates, and industry best practices to ensure campaigns remain competitive.

Key Skills:
Bachelor's degree in Marketing, Digital Marketing, Mass Communication, or a related field.
Experience in paid media management, preferably in a digital marketing agency, fintech, BFSI, or a similar industry.
Working knowledge of Google Analytics, Google Tag Manager (GTM), conversion tracking, and campaign attribution.
Solid analytical mindset with the ability to interpret performance metrics and make data-driven decisions.
Excellent communication, organizational, and project management skills.
Self-motivated, detail-oriented, and capable of handling multiple projects while meeting deadlines.

📌 Walk In Assistant Manager Digital Marketing New Delhi
🏢 Alankit
📍 New Delhi