A Business Development Officer (BDO) is responsible for identifying business opportunities, generating leads, building customer relationships, and supporting the sales team in achieving revenue targets. They act as the first point of contact for prospective customers and contribute to the company's growth.
Roles and Responsibilities
Lead Generation
· Identify and generate potential customer leads through various channels.
· Conduct field visits, market surveys, and promotional activities.
· Build a robust pipeline of prospective clients.
Customer Acquisition
· Approach potential customers and understand their property requirements.
· Explain project features, pricing, amenities, and payment plans.
· Schedule site visits and coordinate with the sales team.
Business Development
· Identify recent business opportunities and emerging market trends.
· Develop relationships with channel partners, brokers, and corporate clients.
· Participate in exhibitions, property expos, and promotional campaigns.
Client Relationship Management
· Maintain regular follow-up with prospective and existing customers.
· Address customer queries and ensure a positive customer experience.
· Build long-term relationships to generate referrals and repeat business.
Market Research
· Analyze competitors' projects, pricing, and marketing strategies.
· Monitor market conditions and customer preferences.
· Submit market intelligence reports to management.
Sales Support
· Assist the sales team in achieving monthly and quarterly sales targets.
· Coordinate documentation required during the sales process.
· Support negotiations and closing activities.
CRM Management
· Maintain accurate customer records in the CRM system.
· Update lead status, follow-up schedules, and customer interactions.
· Prepare daily, weekly, and monthly activity reports.
Marketing Coordination
· Support digital and offline marketing campaigns.
· Coordinate promotional events and lead generation activities.