27 Aug
|
Navi
|
Bengaluru
About the Role:
Execute marketing campaigns end-to-end on a daily basis - setting up, scheduling, and
dispatching across SMS, WhatsApp, email, and push channels with accuracy and speed.
Maintain detailed, structured records of every campaign run - including audience
segments, message variants, send times, and outcomes, so that nothing is lost or
ambiguous in the audit trail.
Work closely with the content and design team to give campaign briefs, refine them, test
with real users, and finally test and execute them with high accuracy.
Analyse the result of each campaign, get learnings, and report them, with clear insights
and next steps.
Maintain the marketing calendar, ensuring that marketing campaigns get created
accurately and executed on time.
Identify recurring friction points in the execution workflow and propose or help implement
process improvements, checklists, or alerts to reduce manual error.
What We Expect From You:
A methodical, process-first approach — you follow steps precisely,
document everything, and treat shortcuts as a risk .
Robust attention to detail — you catch discrepancies in audience lists, message
content,
or scheduling parameters before they go out, not after.
A cooperative instinct — you ask the right questions when a brief is
unclear rather than making assumptions, and you loop in stakeholders
early when something looks off.
A structured mindset around error prevention — you naturally think in terms of
checklists, version control, and confirmation steps.
Must Haves:
Proficiency in Excel or Google Sheets - for managing audience lists, tracking
campaign logs, and maintaining execution records.
Demonstrated experience in a high-volume, process-driven operations or execution
role.
Excellent record-keeping habits - can maintain a clean, auditable log of all work done
with zero ambiguity.
Ability to follow detailed SOPs precisely and raise a flag when something deviates
from the defined process.
Valuable written communication skills in English - for coordination with internal teams
and documenting execution notes.
Good to have:
Familiarity with any marketing tool like Clevertap, Moengage, Hubspot or Raven is preferred.
📌 Marketing Operations Associate Bengaluru
🏢 Navi
📍 Bengaluru