About the role

We're a lean, fast-moving startup building consumer mobile apps across matrimonial, health, and dating verticals. We're looking for a hands-on performance marketer to own and scale our Google Ads channels, drive quality installs and in-app conversions, and squeeze maximum efficiency from every rupee spent.

What you'll do
Plan, launch, and optimize App campaigns (UAC/AC) across Google Ads to hit install/purchase volume and CPI/CPA targets
Own budget allocation, bidding strategy (tCPA, tROAS, maximize conversions), and daily performance monitoring
Drive down cost-per-install and cost-per-quality-user while scaling spend profitably
Set up and optimize conversion tracking, deep events, and value-based bidding
Run creative testing at scale — feed the algorithm fresh video, image, and text assets and iterate on winners
Analyze funnel performance from install → activation → retention → monetization, and feed insights back into targeting and creative
Report on key metrics and make data-backed scaling decisions

Must-have skills




Google Ads (App campaigns / UAC), Google Ads Editor
Mobile app performance marketing (iOS + Android)
Conversion tracking & event optimization (Firebase, Google Analytics 4)
Bidding strategies: tCPA, tROAS, maximize conversions
Solid analytics — Excel/Sheets, cohort and funnel analysis
Creative brief writing and creative-performance testing

Valuable-to-have
ASO fundamentals
MMP experience — AppsFlyer, Adjust, or Branch
SKAN / iOS 14+ measurement
Experience with vernacular / Tier 2+ India audiences
SQL or dashboarding (Looker Studio, etc.)

You'll thrive here if
You're numbers-obsessed and let data drive decisions
You move rapid, test relentlessly, and own outcomes end-to-end
You've scaled app-first campaigns at meaningful budgets

Skills:- Google Adwords, Lead Generation, Mobile App Marketing, Google Analytics, Marketing Strategy and Copy Writing

📌 Google Ads Performance Marketer Bengaluru
🏢 Dino Ventures
📍 Bengaluru