Job Title: Digital Marketing Executive
Department: Marketing
Experience: 1–3 Years
Location: Raipur
Employment Type: Full-time

Job Summary

We are looking for a result-oriented Digital Marketing Executive with hands-on experience in Meta Ads (Facebook & Instagram) to manage paid campaigns, generate leads, improve campaign performance, and support the company's overall digital marketing activities.

Key Responsibilities
Plan, create, manage, and optimize Meta Ads campaigns on Facebook and Instagram.
Handle lead generation campaigns and monitor lead quality and cost per lead.
Set up and manage Meta Business Suite, Ads Manager, audiences, campaigns, ad sets, and creatives.
Conduct audience research, targeting, retargeting, and A/B testing.
Monitor key campaign metrics such as CPL, CTR, CPC, CPM, conversion rate, and ROAS.
Prepare regular campaign performance reports and suggest improvements.
Coordinate with the content/design team for ad creatives, copies, and promotional campaigns.
Manage social media platforms and support organic digital marketing activities.
Conduct basic competitor and market research.
Track campaign budgets and ensure effective utilization of advertising spend.




Stay updated with changes in Meta advertising policies, algorithms, and campaign features.

Required Skills
Solid hands-on knowledge of Meta Ads Manager.
Experience in Facebook & Instagram paid advertising.
Good understanding of lead generation and conversion campaigns.
Knowledge of Meta Pixel, Events Manager, Custom Audiences, Lookalike Audiences, and Retargeting.
Ability to analyze campaign data and make optimization decisions.
Positive communication and analytical skills.
Basic knowledge of Google Analytics/Google Ads will be an added advantage.
Proficiency in MS Excel/Google Sheets for campaign reporting.

Preferred Candidate Profile
Graduate in Marketing, Business, Communications, or a related field.
1–3 years of relevant Digital Marketing experience.
Candidates with proven experience running and optimizing Meta Ads campaigns will be preferred.
Should be target-oriented, proactive, and comfortable working with campaign budgets and performance targets.

Salary: As per company standards / Negotiable
Joining: Immediate Preferred

Job Types: Full time, Permanent

Pay: ₹10,000.00 - ₹25,000.00 per month

Work Location: In person

📌 Digital Marketing Executive Raipur
🏢 AV Groups
📍 Raipur