Job Description – Marketing Executive | NEET/JEE Coaching Institute
Position: Marketing Executive
Industry: Education / NEET & JEE Coaching
Experience: 1–3 Years
Employment Type: Full time
Eligibility: Freshers are not allowed
Key Responsibilities
Develop and execute marketing strategies for NEET/JEE coaching programs.
Generate student enquiries and convert leads into admissions.
Conduct school/college visits, seminars, career counselling sessions and promotional activities.
Build relationships with students, parents, schools and local educational networks.
Manage admission campaigns, events and offline marketing activities.
Coordinate with the counselling and admission teams for lead follow-up.
Track competitors, market trends and local education opportunities.
Achieve monthly lead generation, conversion and admission targets.
Prepare regular reports on marketing activities and performance.
Required Skills
Minimum 1 year relevant experience in education/coaching institute marketing.
Strong communication and convincing skills.
Positive knowledge of the NEET/JEE coaching market.
Ability to interact confidently with students, parents and school authorities.
Target-oriented and result-driven approach.
Positive networking and relationship-building skills.
Willingness to travel locally for marketing activities.
Basic knowledge of MS Office/Google Sheets is preferred.
Candidate Profile
Graduate in any discipline preferred.
Candidates with experience in NEET/JEE coaching, education sales, student counselling or academic marketing will be preferred.
Freshers and candidates without relevant experience are not eligible.
Performance Expectations
The selected candidate will be responsible for increasing brand visibility, generating qualified student leads and contributing directly to admissions and revenue growth.