A Digital Marketing Executive in the automobile sector plans and executes online campaigns to drive brand awareness, generate vehicle inquiries, and increase showroom visits.
Job Overview
Role: Digital Marketing Executive (Automotive)
Objective: Turn online traffic and leads into test drives, vehicle bookings, and service appointments.
Core Channels: Social media, search engines (SEO/SEM), email, and automotive portals.
Key Responsibilities
Lead Generation: Run paid ad campaigns (Google Ads, Meta/Facebook Ads) to capture high-intent car or bike buyers.
Social Media Management: Post engaging car launch updates, customer delivery stories, and promotional offers across platforms.
SEO & Content: Optimize website content and landing pages to rank high for local automotive searches.
CRM & Lead Nurturing:
Track digital leads in CRM software and pass qualified prospects to the sales team.
Analytics & Reporting: Measure click-through rates, cost-per-lead (CPL), and conversion metrics using Google Analytics.
Requirements & Skills
Education: Bachelor’s degree in Marketing, Business, or a related field.
Experience: 1 to 3 years of hands-on digital marketing experience, preferably in retail or the automotive industry.
Technical Skills: Proficiency in Google Ads, Meta Business Suite, SEO tools, and CRM platforms.
Soft Skills: Robust communication, creative copywriting, and data-driven problem solving.
Pay: ₹12,000.00 - ₹15,000.00 per month
Advantages:
Cell phone reimbursement
Work Location: In person
📌 Digital Marketing Expert Vellore
🏢 NAVINS TRUCK
📍 Vellore
Reply to this offer
Impress this employer describing Your skills and abilities, fill out the form below and leave Your personal touch in the presentation letter.