Key Responsibilities:
CRM Management:
Execute lifecycle, engagement, and reactivation campaigns aligned to retention goals.
Journey Automation:
Build and optimize automated customer journeys across CRM platforms.- Implement segmentation, triggers, and personalization to improve engagement and conversion.
Performance Tracking Reporting:
Monitor campaign metrics including deliverability, open rates, CTR, conversions, and retention KPIs.- Conduct cohort and funnel analysis to identify trends and improvement opportunities.- Prepare weekly and monthly CRM performance reports for internal reviews.
Optimization Insights:
Use customer behavior and feedback to refine messaging, segmentation, and automation logic.- Best Practices Trends:
Ensure CRM execution follows best practices in lifecycle marketing, automation, and consumer communication.
Stay updated on CRM and retention marketing trends to enhance channel performance.
Qualifications:
Requirements:
Hands-on experience with CRM platforms like MoEngage (preferred), WebEngage, or CleverTap.
Robust understanding of CRM fundamentals, customer segmentation, and retention strategy.
Experience in multi-channel CRM execution and journey automation.
Analytical skills with the ability to interpret data and provide actionable insights.
Familiarity with Zoho CRM is a plus.
Robust communication and cross-functional collaboration abilities.
Additional Information:
Work Setup
Work From Office - Delhi location
6 days work week ( Hybrid as per team requirement)
Must have:
Personal laptop
Secure Wi-Fi connection