A Sales Executive at Royal Enfield mainly focuses on selling motorcycles, building customer relationships, achieving sales targets, and providing a good showroom experience.
Key Roles & Responsibilities
Customer handling:
Welcome customers to the showroom.
Understand their requirements, budget and riding preferences.
Recommend the right Royal Enfield motorcycle.
Product presentation:
Explain bike features, specifications, pricing, advantages and available offers.
Demonstrate the motorcycle and arrange test rides.
Sales target achievement:
Achieve daily, monthly and yearly sales targets.
Convert enquiries and test rides into bookings and retail sales.
Lead follow-up:
Follow up with customers through phone calls, online enquiries and referrals.
Maintain customer information in the dealership's CRM/DMS system.
Finance & insurance:
Explain EMI and finance options.
Coordinate with banks/finance and insurance teams.
Promote relevant additional products such as extended warranty where applicable.
Accessories & riding gear:
Promote Royal Enfield accessories, riding gear and merchandise as part of the sales process.
Booking and delivery:
Complete customer documentation.
Coordinate vehicle allocation, invoicing, insurance, registration and delivery.
Explain basic vehicle controls, maintenance and safety information during delivery.
Customer satisfaction:
Maintain positive relationships with customers after the sale.
Handle customer concerns and coordinate with the appropriate dealership team for resolution.
Sales records & showroom standards:
Keep customer and sales records updated.
Ensure the showroom, bikes and promotional material are presented according to dealership standards.
Skills required
Valuable communication and convincing skills:
Customer-handling ability
Basic computer/CRM knowledge
Negotiation and sales-closing skills
Good knowledge of Royal Enfield motorcycles
Target-oriented attitude
Teamwork
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