About the role

We're an ed-tech platform building courses, Recorded classes and a mobile learning app. We're looking for a hands-on digital marketer who has personally run and scaled paid campaigns — not just managed an agency. You'll own paid acquisition end to end:budget, creative direction, targeting, measurement and CAC.

What you'll do
Own and scale paid campaigns across Google Ads (Search, Display, YouTube, Performance Max, App Campaigns), Meta (Facebook/Instagram), LinkedIn, and programmatic/native networks
Plan and manage monthly ad budgets with explicit CAC, ROAS and enrollment targets
Build full-funnel journeys:lead ads → landing page → nurture → paid conversion:
Run structured A/B tests on creatives, hooks, audiences and landing pages
Set up and own tracking:GA4, Google Tag Manager, Meta Pixel/CAPI, Firebase, UTM discipline, and attribution reporting
Drive app installs and in-app purchases through app install and re-engagement campaigns
Work with design and content teams to brief high-performing ad creatives and short-form video
Report weekly on spend,



funnel metrics and pipeline to leadership

What we're looking for
5+ years of hands-on digital marketing experience, with the majority in performance marketing
Excellent, demonstrable expertise across all major ad types — search, display, video, social, shopping/catalog, app install, remarketing/retargeting and lead-gen ads:
Proven record of scaling spend while keeping CACin control (please share numbers: monthly budget handled, ROAS, CAC)
Solid analytics ability — comfortable in GA4, Google Ads Editor, Meta Ads Manager, Looker Studio and Excel/Sheets:
Sharp creative and copy judgement; can write and brief ad copy that converts
Experience with landing page optimisation and CRO:
Ed-tech, D2C or app-based consumer marketing experience is a robust plus

Nice to have
Marketing automation (HubSpot, CleverTap, MoEngage, WebEngage)
Influencer and affiliate marketing
Basic HTML/CS

📌 Sr Digital Marketing Specialist Dahisar East (India)
🏢 BOOKVY SMART LEARNING TECH
📍 India