Key Responsibilities
Develop and implement comprehensive brand strategies aligned with business objectives.
Plan and execute integrated marketing campaigns across digital and offline platforms.
Strengthen brand positioning and maintain brand consistency across all channels.
Conduct market research, competitor analysis, and consumer insight studies.
Collaborate with internal teams including Sales, Digital Marketing, Design, and Product.
Manage brand budgets and optimize marketing ROI.
Monitor campaign performance and prepare performance reports.
Coordinate with advertising agencies, media partners, and external vendors.
Lead product launches, promotional activities, and brand-building initiatives.
Mentor and guide the marketing team to achieve organizational goals.
Required Qualifications
Bachelor’s or Master’s degree in Marketing,
Business Administration, or a related field.
Minimum 5+ years of experience in Brand Management or Brand Marketing.
Solid knowledge of branding, digital marketing, campaign management, and market analysis.
Excellent leadership, communication, analytical, and project management skills.
Ability to work in a rapid-paced and target-driven setting.
Preferred Skills
Brand Strategy & Development
Marketing Campaign Management
Digital Marketing
Consumer & Market Research
Budget Planning & ROI Analysis
Team Leadership
Communication & Presentation Skills