Full job description

Paid Media Strategy & Execution:
Plan, manage, and optimize paid campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook, Instagram), and other relevant platforms.
Define campaign objectives, target audiences, bidding strategies, and budgets.
Conduct A/B testing of ad creatives, copy, and landing pages to improve CTR and conversion rates.
Utilize Dynamic Search Ads, Performance Max, and Remarketing strategies effectively in UK & US markets.

Analytics & Performance Tracking:
Set up and maintain tracking using Google Analytics (GA4), Tag Manager, UTM parameters, and Conversion APIs.
Analyze campaign performance, ROI, and CPA using Google Data Studio, Looker Studio, or Excel dashboards.
Implement and manage attribution models to assess performance across channels and devices.
Continuously monitor KPIs such as ROAS, CAC, LTV, CPL, CTR, and bounce rates.

Budget & ROI Management:
Own and manage digital advertising budgets across all paid media channels.
Forecast, plan, and report on spend and performance,



ensuring effective allocation of resources.
Identify scaling prospects while maintaining positive unit economics.

AI Tools & Automation:
Use AI tools like ChatGPT, Jasper, AdCreative.ai, Copy.ai, and Ocoya for ad copy, creatives, and audience insights.
Leverage automation platforms (e.g., Zapier, Make, Google Ads Scripts) for routine reporting and optimization.
Stay ahead of AI-driven ad platforms and tools (e.g., Meta’s Advantage+, Google Performance Max).

Funnel Optimization & CRO:
Implement full-funnel tracking to identify bottlenecks and improve customer journey flow.
Conduct post-click analysis and suggest improvements for conversion paths.

Market Research & Audience Insights:
Perform competitor analysis and audience research using tools like SimilarWeb, SEMrush, or Facebook Ads Library.
Identify current audience segments, keywords, interests, and lookalike audiences.
Understand customer

📌 Marketing Executive Hyderabad
🏢 Hr Genie
📍 Hyderabad