● Build and maintain automated dashboards and BI reports for key product and revenue metrics.
● Write advanced SQL queries to analyze large datasets and generate actionable insights.
● Analyze product usage, funnels, retention, and feature adoption to identify growth opportunities. ● Conduct A/B testing, cohort analysis, and segmentation to measure product and campaign impact.
● Track and optimize digital marketing performance metrics such as CAC, ROI, CTR, and conversions. ● Translate business/product questions into structured analysis recommendations for stakeholders.
Requirements
● B.E./ B.Tech from a reputed engineering institute
● Experience in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics roles.
● Solid SQL expertise for large-scale data analysis and reporting.
● Experience with BI tools such as Superset, Tableau, Power BI, or Looker.
● Solid understanding of product analytics, marketing metrics, funnels, and experimentation frameworks.
● Familiarity with digital marketing platforms such as Google Ads and Meta Ads Manager.
● Experience in AdTech / MarTech ecosystems is preferred but not mandatory.
📌 Require a Business Analyst in Noida
🏢 TestHiring
📍 Noida
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