About Surma

At Surma, we believe beautiful pieces and moments can bring immense joy and make life hugely better (even on days when everything else is going to dust).But often good design and by extension beautiful pieces are either inaccessible or unaffordable for most. With Surma we want to change this without scrimping on material quality or design or experience.We also believe that beautiful pieces should bring us happiness everyday. Which is why we're creating pieces that we hope will make your Everyday Beautiful.Role Overview

We're looking for a Senior Executive – Social Media who understands that great social media isn't built by chasing trends—it's built by telling stories people genuinely want to be a part of.You'll own Surma's content and social media presence across Instagram and Pinterest by creating content that feels authentic, aesthetically beautiful, and unmistakably on-brand. From visualising content before a shoot begins to planning every reel, carousel, story, and pin, you'll help build a social presence that makes people stop, stay, and fall in love with the brand.This role is for someone who thinks visually, obsesses over the smallest details, and understands how every piece of content contributes to the larger story of the brand.Key Responsibilities

Own and execute Surma's content and social media strategy across Instagram and PinterestBuild monthly and weekly content plans aligned with product launches, campaigns, and key brand momentsVisualise content before every shoot by preparing platform-first shot lists, story flows, and content requirementsWork closely with the production,



creative, and marketing teams to ensure social media is planned from the very beginning—not as an afterthoughtIdentify opportunities for dedicated social-first shoots whenever required and lead their planning and executionCreate engaging content across reels, stories, carousels, static posts, and Pinterest assets that feel native to each platformWrite compelling captions and craft narratives that strengthen Surma's voice and storytellingBuild and scale Surma's Pinterest presence through keyword research, Pinterest SEO, board strategy, search trend analysis, and platform-specific best practices to drive long-term organic discoveryTrack engagement, audience behaviour, content performance, and platform insights to continuously improve content strategyLeverage AI tools for ideation, scripting, workflow optimisation, and creative experimentationMaintain consistency across visual identity, communication, and brand tone on every platformSupport the ORM team with community engagement and customer communication whenever requiredRequirements

3–5 years of experience in social media, digital content, or brand communicationStrong understanding of Instagram and Pinterest, including Pinterest SEO,



keyword research, board optimisation, search trends, and platform-specific best practicesExcellent visual storytelling, copywriting, and communication skillsAbility to think in content—before, during, and after every shootStrong understanding of social media analytics, reporting, and content optimisationExperience planning content calendars and managing multiple campaigns simultaneouslyComfortable using AI tools to improve creativity and workflow efficiencyExceptional attention to detailGood to Have

Experience working with a fashion, lifestyle, beauty, or D2C brandExperience growing Pinterest organically for a fashion, lifestyle, or D2C brandExperience collaborating with creators and influencersBasic photography or videography understandingFamiliarity with shoot planning and creative productionWhat We're Looking For

Someone who:Has impeccable taste and a robust visual sensibilityIs an exceptional storyteller who understands how brands are built through contentThinks platform-first and understands the nuances of Instagram and PinterestCan visualise content long before the camera starts rollingUnderstands what makes someone discover, follow, and fall in love with a brandBalances creativity with data and uses insights to make better decisionsIs highly detail-oriented and never settles for "good enough"Is a thought leader and self drivenIs able to experiment and bring new ideas to the tableCalm under pressureCurious and constantly improvingWilling to learn and grow in a startup environment

📌 Social Media Builder (Mumbai)
🏢 Surma
📍 Mumbai