About the Role:We operate on a FOFO (Franchise-Owned, Franchise-Operated) model, where the successof each store depends heavily on the quality, ownership mindset, and operating capability ofthe franchise partner.

We are looking for a hands-on operator to own the performance and expansion of thisnetwork.

This is not a role for someone who wants to manage the business primarily throughdashboards and reviews. You will spend significant time in stores, with franchise partners,understanding ground realities, solving operational problems, and building repeatablesystems that make our best stores the benchmark for the network.

What you’ll own:

1. Store hiring – Hiring is the store partner's own KPI, not yours — but you’ll actively guideand support them in hiring the right type of people, with a repeatable toolkit and tighterhandoff into our training team.2. Sales attrition – Also the store partner's KPI. You'll help them diagnose root causes andadopt a retention playbook (comp, incentives, career path) rather than owning theoutcome directly.3. Local demand generation – Reduce over-reliance on centrally-sourced paid leads bybuilding partners' capability to generate local demand (referrals, local tie-ups,community/corporate outreach).4. Lead economics & conversion – Fix cases where partners consume paid leads (50%CAC-charged post month 6) without converting — via better training, accountability, orlead-routing fixes.5. Partner selection & store health – Sharpen partner vetting toward operators overinvestors; run a regular store review cadence; drive real turnarounds forunderperforming stores.6. Playbook codification – Turn what works in our best stores into a standard playbook fornew and struggling ones.7. Recent store expansion – Scout markets and real estate (500-600 sq ft,high-street/arterial- road, high-visibility), and screen partners rigorously — at the paceneeded to hit 20-25 stores without a quality drop.8. Leading the Store Ops team – Hire, coach, and manage this team directly.



They trainstore staff and resolve tickets (itinerary, pricing, deal support) — conversion stays withthe store seller/partner. Set standards for response time, quality, and scale the team asstores grow.9. Stakeholder management – Work across performance marketing, training, and financeto translate store-level reality into action, and vice versa.10. Commercial & compliance ownership – Own franchise LOB budgeting/forecasting,track unit economics (CAC vs. revenue by store), and keep franchise agreementscompliant.

What does Success Looks Like:● Underperforming stores show measurable turnaround, or an honest call on the partnerrelationship● Documented hiring/onboarding process adopted across most stores; attrition trendingdown● Growing share of revenue from partner-generated local demand● Store-level lead-conversion economics visibly improving, not just tracked● 11 20-25 stores in 12 months, without quality drop in stores or partners→ Store Opsteam scales with store growth, holding response quality steady

What’s needed:

Non-negotiables

● Stakeholder management- credible with founders, partners, and internal teams at once● Managing by influence — formal authority over Store Ops only; store partners must bemoved through relationship and credibility, not hierarchy● Problem-solving — root-cause diagnosis, comfortable building the playbook wherenone exists● Go-getter mindset, hustle, and a willingness to get hands dirty — in stores, not just ondashboards● Based in Chennai, in person

Preferred

● Retail operations or multi-location/franchise management background — ground-level,revenue-owning, not purely strategic/advisory● Experience managing a hire-train-retain cycle for a distributed frontline team● Direct people-management experience● Comfort with franchise-model messiness — variable partner capability, local marketvariance● P&L; / unit-economics fluency● MBA preferred, min 5 years of prior work experience

Nice to have● Travel, hospitality, or similar high-consideration sales category experience● Experience scaling a partner/franchise network from a smaller base

📌 Lead - Franchise Operations and Retail Expansion (Mumbai)
🏢 Pickyourtrail
📍 Mumbai