Why This Role Rocks You’ll be executing media strategies that don’t just spend – they perform . From launching scroll-stopping campaigns to decoding what makes audiences click, you’ll be in the driver’s seat of performance-led media planning. Plan, execute, and optimize paid media campaigns across biddable platforms like DV 360, Google Ads, Meta, LinkedIn, and more. Run A/B tests, decode metrics, and offer actionable insights to optimize and scale performance. Stay sharp on media trends, platform updates, and evolving ad tech to keep campaigns ahead of the curve. Collaborate with cross-functional teams to align campaign strategies with brand and business objectives. 2– 3 years of hands-on experience in paid media campaign management. ~ Proficiency in DV 360, Google Ads, Meta Ads Manager, LinkedIn Ads, and analytics tools like GA4. ~ Solid understanding of audience targeting, bidding strategies, and performance tracking. ~ Hands on experience with PPT and Excel. ~ Exposure to GenAI tools for media planning, reporting and performance benchmarking. ~ A mix of left-brain data logic and right-brain creative thinking. ~ A bachelor‘s or master‘s degree in marketing, Business, or a related field.

📌 Senior Research Executive | Media Tech (Bengaluru)
🏢 Kinnect
📍 Bengaluru