Key Responsibilities

Brand Management

- Develop and execute annual branding strategies.

- Ensure consistent brand identity across all projects and marketing channels.

- Monitor brand perception and recommend improvements.

- Maintain branding guidelines across all communication.

Outdoor Marketing

- execute outdoor campaigns including hoardings, gantries, bus shelters, kiosks, pole

branding, metro branding, airport branding, and transit media etc.

- Identify high-impact advertising locations based on customer movement and target

audience.

- Negotiate with media agencies for optimum pricing and visibility.

- Track campaign effectiveness and optimize media planning.

Project Branding

- execute branding concepts for new project launches.

- Manage site branding including entrance gates, sales offices, sample flats, directional

signage, fencing, and illumination.

- Coordinate with architects, designers, and execution agencies.

Vendor & Agency Management

- Appoint and manage creative agencies, printers, fabricators, outdoor media vendors, and

event partners.

- Ensure quality, timelines, and budget adherence.

- Conduct regular vendor performance evaluations.

Campaign Execution

- Execute launch outdoor campaigns, festive campaigns, tactical promotions, and corporate

branding initiatives.

- Coordinate with digital marketing and sales teams for integrated campaigns.

- Ensure timely delivery of all branding materials.





Budget Management

- Prepare annual branding and outdoor marketing budgets.

- Monitor spends against approved budgets.

- Negotiate commercial terms to maximize ROI.

- coordinate online marketing spend budgets and card spends

Coordination

- Work closely with Sales, CRM, Projects, Procurement, Legal, and Finance teams.

- Obtain required approvals for outdoor permissions.

- Ensure statutory compliance for all branding activities.

KPIs

- Brand visibility score

- Outdoor campaign reach

- Cost per lead from branding activities

- Marketing ROI

- Campaign execution timelines

- Vendor performance

- Budget adherence

- Site branding quality audit scores

- Sales support effectiveness

Desired Candidate Profile

- MBA in Marketing or equivalent qualification.

- 5-6 years of experience in branding and outdoor marketing, preferably in real estate.

- Strong knowledge of outdoor media planning and vendor management.

- Excellent negotiation and project management skills.

- Strong analytical and communication abilities.

- Ability to manage multiple projects simultaneously.

Preferred Experience

- Experience in residential, commercial, and township branding.

- Familiarity with Pune/PCMC outdoor advertising ecosystem.

- Robust network with media owners and branding agencies.

- Experience in project launches and high-impact outdoor campaigns.

📌 Branding & Outdoor Marketing Executive (Pune)
🏢 Aishwaryam Group
📍 Pune