Growth & Marketing Analytics Associate

Company: Provilac
Location: Pune, Maharashtra
Work Mode: In-person
Experience: 13 Years
Employment Type: Full time

About Provilac

Provilac is building India's next-generation nutrition milk beverage brand. We create high-protein, clean-label dairy products for modern consumers who value nutrition, convenience, and taste.

As a fast-growing D2C brand, we are looking for a Growth & Marketing Analytics Associate who combines strong digital marketing understanding with hands-on expertise in analytics, tracking and e-commerce performance.

Job Summary

We are looking for a data-driven and analytically strong Growth & Marketing Analytics Associate to manage marketing analytics, attribution, conversion tracking, reporting and growth insights.

The role sits at the intersection of Performance Marketing, E-commerce and Analytics. You will use GA4, Google Tag Manager, Meta Pixel, CAPI, Shopify Analytics and dashboards to track customer journeys, measure campaign performance, analyze the conversion funnel and identify opportunities to improve customer acquisition, conversion and revenue.

You will work closely with the Performance Marketing, Marketing, Product and Operations teams to turn data into actionable business decisions.

Key Responsibilities

Marketing & Growth Analytics

- Analyze performance across Meta, Google and other digital marketing channels.
- Track and analyze key growth metrics including CAC, ROAS, CTR, CPC, CPA, conversion rate, revenue and customer acquisition.
- Analyze campaign, channel, product and customer performance to identify growth opportunities.




- Provide actionable insights to improve marketing efficiency and business performance.

Tracking & Attribution

- Manage and maintain Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel and Conversion API (CAPI) implementations.
- Set up and monitor events such as Page View, View Content, Add to Cart, Checkout and Purchase.
- Ensure accurate conversion tracking across marketing channels.
- Monitor attribution and identify discrepancies between Meta, GA4, Shopify and other platforms.
- Maintain UTM and tracking frameworks to ensure reliable campaign measurement.

E-commerce & Funnel Analytics

- Analyze Shopify sales, customer and product performance.
- Track the complete customer funnel from ad website visit product view add to cart checkout purchase.
- Identify funnel drop-offs and recommend opportunities to improve conversion.
- Analyze customer acquisition, product performance and purchasing behaviour.

Dashboards & Reporting

- Build and maintain dashboards for marketing, sales and customer acquisition performance.
- Prepare daily, weekly and monthly performance reports.
- Automate recurring reports and improve reporting efficiency.
- Ensure accuracy and consistency of business and marketing data.
- Develop and maintain SOPs for tracking,



reporting and analytics processes.

Experimentation & Insights

- Track and analyze A/B tests, campaigns and growth experiments.
- Measure experiment performance and business impact.
- Translate data into clear recommendations for Marketing and Performance Marketing teams.
- Identify trends, performance gaps and opportunities for business growth.

Requirements

- Bachelor's degree in Marketing, Business Administration, Business Analytics, Commerce or a related field.
- 13 years of experience in Growth Analytics, Marketing Analytics, Performance Marketing Analytics, E-commerce Analytics or a similar role.
- Hands-on experience with GA4, Google Tag Manager, Meta Pixel and CAPI.
- Experience with Shopify Analytics and reporting.
- Strong understanding of digital marketing and e-commerce metrics, including CAC, ROAS, CTR, CPC, CPA and conversion rate.
- Strong understanding of marketing attribution, conversion tracking and funnel analysis.
- Advanced knowledge of MS Excel and data analysis.
- Experience with dashboarding tools such as Looker Studio, Power BI, Tableau or similar tools.
- Strong analytical, problem-solving and communication skills.
- Experience in D2C, E-commerce, FMCG or consumer brands will be preferred.

Key Skills

GA4 | Google Tag Manager (GTM) | Meta Pixel | Conversion API (CAPI) | Shopify Analytics | Performance Marketing Analytics | Growth Analytics | Marketing Attribution | Conversion Tracking | Funnel Analysis | CAC | ROAS | A/B Testing | Dashboard Reporting | Excel | E-commerce Analytics | D2C Analytics

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