Job Summary

The Digital Marketing Manager is responsible for planning, implementing, and optimizing the company's digital marketing strategies to strengthen brand awareness, generate leads, increase online sales, and enhance customer engagement. The role focuses on promoting the company's food products across digital platforms while maintaining brand consistency and achieving business growth objectives.

Key Responsibilities

- Develop and execute comprehensive digital marketing strategies aligned with business goals.
- Manage the company's website, ensuring content is updated, SEO-friendly, and optimized for user experience.
- Plan, execute, and monitor digital advertising campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms.
- Create and manage content calendars for social media, blogs, email marketing, and product promotions.
- Collaborate with product development, sales, and design teams to launch new products and marketing campaigns.
- Monitor and improve search engine rankings through SEO and content optimization.
- Manage email marketing campaigns, customer segmentation, and marketing automation.
- Analyze website traffic, campaign performance, and customer behavior using tools such as Google Analytics and marketing dashboards.
- Prepare monthly reports with insights and recommendations for improving campaign performance and ROI.
- Manage relationships with digital marketing agencies, influencers, and external vendors.
- Monitor competitor activities, industry trends, and consumer preferences within the food sector.
- Ensure all marketing communications comply with food labeling, advertising,



and regulatory requirements.
- Manage the digital marketing budget and optimize spending for maximum return.

E-commerce Support

- Coordinate with the E-commerce Sales team for product promotions.
- Support online marketplace campaigns, banners, and promotional events.
- Update product images, descriptions, and marketing content across marketplaces.
- Monitor online customer reviews and ratings.

Required Qualifications

- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- 58 years of experience in digital marketing, preferably in the food manufacturing, FMCG, or consumer goods industry.
- Professional certifications in Google Ads, Google Analytics, Meta Ads, or Digital Marketing are preferred.

Required Skills

- Strong knowledge of SEO, SEM, PPC, social media marketing, and email marketing.
- Experience with Google Analytics, Google Search Console, Google Ads, Meta Business Suite, and CRM platforms.
- Proficiency in content marketing and copywriting.
- Understanding of e-commerce and online customer acquisition strategies.
- Excellent analytical and data interpretation skills.
- Robust project management and organizational abilities.
- Effective communication and stakeholder management skills.
- Creative thinking with a results-oriented approach.

Preferred Experience

- Experience marketing packaged food, beverages, or FMCG products.
- Knowledge of food industry regulations and consumer trends.
- Experience with e-commerce marketplaces and direct-to-consumer (D2C) marketing.
- Familiarity with marketing automation and CRM platform

📌 Digital Marketing Manager(FMCG) (Pune)
🏢 JFPL Foods and Beverages
📍 Pune