Job DescriptionJOB OPENING | General Trade Sales Manager AP State-wide | Build & Own the GT Channel | ₹10–15 LPA Location Vijayawada, AP | Territory: Andhra Pradesh State-wide Reporting To Managing Director CTC Range ₹15 – 18 Lakhs per annum (Fixed + Performance Variable) Employment Type Full time | Permanent Industry Bakery / FMCG Food Function General Trade Sales & Distribution Year 1 Focus Krishna, Guntur, East Godavari, West Godavari — 10,000+ outlets About V M Bakery Products Pvt Ltd V M Bakery Products Pvt Ltd is one of Andhra Pradesh's leading industrial packaged bakery manufacturers, operating under the Just Breads brand from our facility in Vijayawada's Industrial Estate. With a 15 MT/day production capacity, we supply institutional clients, modern trade retailers, and Q-commerce platforms across the state. We are now building a full-scale General Trade distribution network and are looking for a driven sales leader to build this vertical ground up. The Opportunity This is a greenfield builder role. You will be the first General Trade Sales Manager at Just Breads — responsible for architecting and executing our GT distribution strategy across Andhra Pradesh with a specific mandate for deep rural penetration. You report directly to the Managing Director and carry full channel P&L; accountability. Key Responsibilities 1. Distribution Network Build-Out
- Appoint, onboard, and manage super-stockists and distributors across Krishna, Guntur, East and West Godavari districts in Year 1; phased expansion to remaining AP districts in Year 2–3
- Execute a hybrid GTM model — company-owned beat routes in key urban centres, distributor-led last-mile in semi-urban and rural markets
- Build retail coverage to 10,000+ outlets in Year 1 — kirana stores, bakeries, tea stalls, and local grocery chains
- Design beat plans, route maps, and van sales schedules for granular rural market penetration 2. Sales Execution & Target Achievement
- Own monthly, quarterly,



and annual primary and secondary sales targets for the GT channel
- Drive numeric distribution (ND%) and weighted distribution (WD%) targets across the territory
- Ensure product freshness compliance — shelf rotation, returns management, and wastage control within norms for short shelf life bakery products
- Execute trade promotions, visibility drives, and outlet-level activations 3. Team Building & Leadership
- Recruit, train, and manage a field sales team — Area Sales Executives, Sales Representatives, and Van Sales Agents
- Set individual targets, conduct field accompaniments, and drive a performance-first culture
- Build a capable second line of leadership to support territory expansion 4. Distributor & Channel Management
- Negotiate trade margins, credit terms, and performance incentives with distributor partners
- Monitor distributor health — inventory levels, claims, ROI, and secondary sell-through
- Resolve channel conflicts and ensure smooth product flow from depot to last-mile retail 5. Market Intelligence & Reporting
- Track competitor activity, pricing, and schemes; share actionable intelligence with MD
- Provide weekly sales MIS, outlet-level data, and market feedback
- Identify whitespace — new geographies, outlet segments, and product-market opportunities What We're Looking For Experience
- 8–14 years of progressive GT sales experience in FMCG food categories
- First preference: Bread / bakery / rusk / biscuit / cake — candidates who understand short shelf life, high-frequency replenishment, and freshness discipline
- Second preference:



FMCG food & beverages — Britannia, ITC, Parle, Modern Foods, or equivalent national/regional FMCG companies
- Minimum 5 years in Andhra Pradesh markets is mandatory — deep knowledge of AP retail trade dynamics, rural buying behaviour, and regional distribution networks
- Proven track record of building GT distribution from scratch or significantly expanding coverage in underpenetrated geographies
- Experience managing and growing field sales teams of 10+ people Skills & Competencies
- Command of GT sales fundamentals — beat planning, outlet expansion, ND%, WD%, shelf management
- Hands-on understanding of short shelf life product operations — freshness control, returns, van loading discipline
- Distributor management and trade negotiation capability
- Sales reporting and MIS proficiency (Excel / field sales apps)
- Entrepreneurial mindset — comfortable building systems and processes from zero
- Fluency in Telugu is essential; working knowledge of English required Education
- Graduate in any discipline (mandatory)
- MBA / PGDM in Sales & Marketing preferred — strong field credentials can substitute What We Offer
- ₹10–15 LPA fixed compensation based on experience and fitment
- Performance-linked variable pay tied to distribution and revenue milestones
- Travel allowance and field expense reimbursement
- Direct reporting line to MD — fast decisions, zero bureaucracy
- A rare opportunity to build and own a GT channel vertical from the ground up in a growing regional FMCG brand
- Company operational support for van sales infrastructure and depot network How to Apply Send your CV with subject line: "GT Sales Manager – AP" to [email protected] Only candidates with relevant FMCG/bakery GT experience in Andhra Pradesh will be contacted. V M Bakery Products Pvt Ltd | CIN: U15412AP2012PTC080828 | Industrial Estate, Vijayawada, Andhra Pradesh

📌 Regional Sales Manager (Vijayawada)
🏢 V. M BAKERY PRODUCTS PVT .
📍 Vijayawada