Google & Meta Ads + Lead Management Virtual Assistant

We are looking for a hands-on Virtual Assistant with robust experience in Google Ads, Facebook/Instagram Ads and Lead Management to support our Australian businesses.

This is not a role for someone who only coordinates with agencies. We need someone who can personally manage advertising campaigns, monitor performance, manage incoming leads and provide day-to-day virtual assistance.

Key Responsibilities

Google Ads

- Create, manage and optimise Google Ads campaigns
- Keyword research and keyword management
- Manage Search campaigns, ad groups and advertisements
- Monitor budgets, CPC, CTR, conversions and cost per lead
- Review search terms and manage negative keywords
- Create and manage conversion tracking
- Monitor campaign performance and continuously optimise results
- Prepare regular performance reports

Facebook & Instagram Ads

- Create and manage campaigns through Meta Ads Manager
- Set up audiences, locations, budgets and campaign objectives
- Create and manage Facebook/Instagram lead-generation campaigns
- Set up and manage lead forms
- Monitor CPL, CTR, conversions and overall campaign performance
- Test audiences, advertisements and campaigns
- Optimise campaigns based on performance

Lead Management

- Monitor leads coming from Google, Facebook, Instagram and websites
- Ensure every new lead is captured correctly in the CRM
- Assign and update lead stages
- Manage lead pipelines
- Follow up leads where required
- Maintain accurate notes and follow-up activities
- Ensure no leads are missed
- Track lead source and conversion




- Provide daily/weekly lead reports
- Coordinate with the team to improve lead conversion

Virtual Assistant

- CRM management
- Email and calendar management
- Data entry and reporting
- Updating spreadsheets and dashboards
- Basic administrative support
- Following SOPs and established processes
- Coordinating with internal team members
- Completing assigned tasks and following up until completion

Required Experience

- 3+ years' experience in digital marketing, lead generation or a similar role
- Hands-on experience with Google Ads
- Hands-on experience with Meta/Facebook/Instagram Ads Manager
- Experience managing online leads and CRM pipelines
- Strong understanding of CPL, CPC, CTR, conversions and ROAS
- Experience with lead forms and conversion tracking
- Good written and spoken English
- Strong attention to detail
- Excellent follow-up and organisational skills
- Ability to work independently and take ownership of results

Highly Desirable

Experience with:

- GoHighLevel or similar CRM platforms
- Zapier
- Marketing automation
- Google Analytics / GA4
- Google Tag Manager
- Facebook Pixel / Meta Pixel
- Email and SMS automation
- Australian businesses

What We Need

We are looking for someone who can manage the complete journey from advertising to lead management:

Google/Facebook Ads Lead Generation CRM Follow-up Conversion Tracking Reporting

The successful candidate must be hands-on, accountable and comfortable managing campaigns and leads independently rather than relying on another agency or team member.

📌 Google & Meta Ads + Lead Management Virtual Assistant (Pune)
🏢 Gupta Group
📍 Pune