CRM Manager - Entire Life Cycle (Registration to Possession Relationship Building)

Reports to: AGM CRM

Experience: 6+ years in CRM, client relationship management, or real estate sales

Why this role. Why now

Delivering a seamless, personalized customer journey from registration to possession is key to differentiating Vilas Javdekar Developers. This role ensures a holistic approach to relationship management, fostering loyalty, referrals, and long-term brand advocacy in a competitive market.

What Success Looks like in 1 year

- Achieving high customer satisfaction scores
- Reducing customer grievances related to the sales and possession process by 30%
- Creating a unified CRM system capturing the entire customer journey
- Developing proactive engagement plans for post-possession relationship building
- Establishing a referral and loyalty program driven by CRM insights

Responsibilities:

- Design and oversee the integrated CRM strategy covering registration, sales, collections, possession, and post-possession engagement
- Ensure smooth transition and communication across each phase of the customer journey
- Personalize communication to nurture long-term relationships and brand loyalty
- Collaborate with sales, legal, project management, and after-sales teams for seamless execution
- Monitor customer feedback and satisfaction at each touchpoint, implementing continuous improvements
- Develop and manage loyalty programs, referral initiatives, and feedback loops
- Maintain comprehensive customer data and ensure GDPR and data privacy compliance

Must have experience (Non Negotiable):





- Extensive experience managing the full customer lifecycle in real estate or luxury sales
- Strong understanding of customer engagement, retention, and relationship management techniques
- Expertise in CRM platforms with capability to integrate multiple customer touchpoints
- Proven track record of executing customer-centric programs that enhance loyalty

Nice to haves (Can be learned on-the-job):

- Experience with digital platforms for virtual engagement and after-sales support
- Knowledge of AI and automation to personalize customer interactions

The way we work (Culture fit):

- A deep commitment to customer satisfaction driven by a sincere passion to exceed client expectations
- Innovative thinker comfortable with digital transformation
- Team-oriented, transparent, and adaptable to change
- Data-savvy with a strategic mindset

Location Work Requirements:

- Based in Pune, working primarily from Baner - Sus / Kharadi
- Willing to travel occasionally for site visits or customer meetings

Interview Signals we look for:

- Demonstrated success in managing complex, long-term customer relationships
- Strong leadership and team management skills
- Ability to craft and execute end-to-end customer engagement strategies
- Proactive problem-solving and emotional intelligence

Disclaimer: This job posting & Location has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 MANAGER - CRM (Pune)
🏢 Vilas Javdekar Developers
📍 Pune