Key Responsibilities
1. Meta Ads & Performance Marketing (Primary Focus)
Plan, create, and manage Facebook & Instagram ad campaigns
Achieve daily, weekly, and monthly lead targets
Optimize campaigns based on CPL, CTR, ROI, and conversion rates
Audience research, custom audience & lookalike audience creation
A/B testing of creatives, copies, and landing pages
Monitor ad spends and ensure maximum ROI
Regular performance reporting and insights sharing

2. LinkedIn Marketing & Branding
Manage and grow LinkedIn company pages
Plan and execute organic + paid LinkedIn campaigns
Create LinkedIn content for brand awareness, hiring, and thought leadership
Run LinkedIn lead generation ads (if required)
Engage with the audience through comments, messages, and posts

3. Website Handling & Optimization




Manage and update website content regularly
Coordinate with design & development teams for landing pages
Optimize website pages for lead generation & user experience
Basic understanding of SEO, page speed, and conversion optimization
Track website traffic using Google Analytics / Search Console

4. Content Creation Articles & Blogs
Write and manage blogs and articles related to industry, technology, careers, or services
Ensure content is SEO-friendly and value-driven
Coordinate with subject experts for technical content
Maintain consistency in brand tone and messaging
Plan content calendars for blogs and long-form posts

📌 Digital Marketing Executive -Pune
🏢 Serendipity corporate services
📍 Pune