What You ll Own: Drive SEO growth improve rankings, traffic visibility Plan optimize Meta LinkedIn ad campaigns Build end-to-end digital strategies for Imperative ImperaStack Collaborate on creatives, content campaign execution Track performance, analyze data deliver actionable insights 1.
SEO (Search Engine Optimization) Perform on-page and off-page SEO activities Keyword research, competitor analysis, and content optimization Improve website rankings and organic traffic Technical SEO coordination with development team 2.
Paid Campaign Management Plan and execute Meta Ads (Facebook Instagram) campaigns Manage LinkedIn Ads for B2B lead generation Budget allocation, A/B testing, and performance optimization Monitor CTR, CPL, ROI, and campaign performance 3.
Strategy Planning Develop end-to-end digital marketing strategies for: theimperative.
in ImperaStack (IBVL.
in) Identify target audience, positioning, and channels Plan campaigns aligned with business goals (lead generation, branding, conversions) 4.
Content Communication Coordinate for creatives, ad copies, and landing pages Work with design and tech teams for campaign execution Ensure consistency in branding and messaging Marketing content creation and creative designing with help of creative team 5.
Analytics Reporting Track performance using tools like Google Analytics,



Meta Ads Manager, LinkedIn Campaign Manager Prepare weekly/monthly reports Provide actionable insights and improvement Mandatory Assignment (Screening Task) Create a digital marketing strategy (PPT/Doc/Sheet/Any format) for: Imperative Business Ventures Limited (theimperative.
in) ImperaStack (ibvl.
in) Include: Target audience Channels Budget allocation Campaign ideas Expected outcomes Strategy Required Skills Robust understanding of SEO (on-page, off-page, technical basics) Hands-on experience with Meta Ads LinkedIn Ads Knowledge of Google Ads (preferred) Understanding of funnels, lead generation, and conversion tracking Familiarity with tools like: Google Analytics Search Console SEMrush / Ahrefs (preferred) Good communication and analytical skills Ability to design lead generation funnels (Landing Page Form CRM Follow-up) Deep understanding of marketing funnels Retargeting remarketing strategies Ability to improve landing page performance Ability to set up:

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📌 Digital Marketing Associate (Pune)
🏢 Imperative Business Ventures
📍 Pune