Senior Google Analytics Specialist (Remote US EST Hours)

Location: India (Remote)
Shift: US EST Hours
Experience: 4–6 Years
Role Type: Fulltime, Individual Contributor

Role

Expertise in GA4, GTM (Web + ServerSide), BigQuery, SQL, and marketing analytics, along with the ability to collaborate directly with USbased stakeholders.

Ability to operate as the primary analytics partner with US based manufacturing MNC team for marketing, product, and leadership teams, delivering insights, building scalable tracking frameworks, and ensuring worldclass data quality for decision making.

Job Description:

- Lead the endtoend GA4 architecture, event taxonomy, and crossdomain tracking setup.
- Build and maintain advanced GTM configurations (clientside + serverside).
- Own the GA4 BigQuery data pipeline and write complex SQL for modeling and analysis.
- Develop multitouch attribution models, funnel analyses, and marketing performance insights.
- Build automated dashboards in Looker Studio, Tableau, or Power BI for executive reporting.
- Ensure compliance with GDPR, CCPA, Consent Mode v2, and data governance best practices.
- Collaborate with engineering teams on data layer design for web and SPA frameworks.
- Mentor junior analysts and serve as the subject matter expert for analytics best practices.
- Work closely with US teams during US EST business hours.





Experience

- 4–6 years of handson digital analytics experience.
- Expertlevel proficiency in GA4, GTM (Web + ServerSide), and BigQuery SQL.
- Robust understanding of JavaScript, HTML, DOM, and Data Layer architecture.
- Experience with eCommerce tracking, enhanced measurement, and SPA tracking (React/Angular).
- Strong knowledge of marketing analytics, attribution, and experimentation frameworks.
- Excellent communication skills with the ability to present insights to senior stakeholders.
- Ability to work independently in a remote setting and align with US EST hours.

Preferred Skills (Highly Advantageous)

- Experience with GCP, Cloud Functions, or cloudbased ETL workflows.
- Exposure to CDPs (Segment, Tealium, mParticle).
- Experience with serverside tracking for Meta, Google Ads, LinkedIn.
- Familiarity with A/B testing tools (VWO, Optimizely).
- Knowledge of cookie compliance tools (OneTrust, Cookiebot).
- Python for data analysis or automation.

Critical Certifications (Preferred)

- Google Analytics Certification (GA4)
- Google Tag Manager Certification
- Google Cloud Digital Leader / GCP Data Engineer Associate
- Looker Studio or Tableau Analyst Certification
- Adobe Analytics Business Practitioner (bonus)

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