Preferred Certifications:

- Salesforce Marketing cloud Email Specialist
- Salesforce Marketing cloud Consultant
- Salesforce Marketing cloud Administrator
- Salesforce Marketing Cloud Developer
- Salesforce Marketing Account Engagement Specialist

Key Roles and Responsibilities:

- At least 5+ years of experience in designing and developing custom solutions in the Salesforce marketing space
- Leading a POD of marketing Cloud Developers and deliver as per the project timelines and expectations with high quality
- Requirements Gathering, Technical Documentation, System Configurations, User Training, Data Analysis & Business process implantation/improvement
- Provide solutions and ideas on how the Salesforce modules that are listed above can be leveraged and can be used for the business need
- Collaborate with cross-functional teams including IT, Marketing, Data to gather and document requirements for new and existing Salesforce solutions
- Create and maintain technical documentation, including functional specifications and system diagrams
- Develop a deep understanding of the business processes and marketing strategies to help identify areas where Salesforce solutions can add value
- Provide user training and support to ensure end-users can effectively use Salesforce solutions
- Train marketing stakeholders on how to use the system and perform tasks such as creating campaigns, managing data, and analyzing results
- Provide ongoing support and assistance to marketing stakeholders as they learn and adopt the Salesforce Marketing Cloud
- Translate business requirements into technical solutions that can be implemented using
- Consult with the Solution Architect to ensure that the proposed solution aligns with the overall technical architecture and best practices




- Collaborate with the Solution Architect to provide technical guidance to stakeholders and ensure that the project meets technical standards and requirements
- Participate in meetings and discussions with business partners and marketing teams to provide updates on Salesforce projects and gather feedback
- Build strong relationships with business partners and marketing teams to foster collaboration and communication
- Provide recommendations to improve existing Salesforce solutions and implement new features and functionalities
- Developing and implementing best practices for data management, segmentation, and personalization
- Conducting demos, training sessions for the business and other team members to ensure they have the skills and knowledge needed to effectively use Salesforce
- Marketing Cloud
- Collaborating with the Salesforce Implementing group and drive the business & development decisions that are beneficial for Customer in the long run
- Designing and configuring complex marketing automation workflows, including email campaigns, lead nurturing programs, and customer journeys
- Collaborating with developers and other stakeholders to ensure seamless integration between Salesforce Marketing Cloud and other systems
- Analyzing and interpreting data to measure the effectiveness of marketing campaigns and make recommendations for optimization

Competencies:

- Strong understanding of Salesforce Marketing Cloud and its capabilities
- Excellent analytical and problem-solving skills
- Ability to work independently and manage multiple priorities
- Ability to lead a team of Salesforce developers and manage them effectively
- Thought leadership and ownership
- Strong written and verbal communication skills
- Attention to detail and accuracy
- Strong project management skills
- Knowledge of data analysis and reporting tools
- Ability to work well in a team workplace
- Strong customer service orientation
- Ability to learn quickly and adapt to changing business needs

📌 Salesforce Marketing Cloud Technical Lead (Pune)
🏢 Shashwath Solution
📍 Pune