We are looking for a high-energy Marketing qualified to lead the end-to-end execution of our marketing campaigns. You will be responsible for translating brand strategies into high-impact visual presence (ATL) and engaging ground-level activations (BTL) to drive walk-ins and brand recall across Pune s competitive real estate landscape.

Job Duties and Responsibilities

- On-Ground BTL & Activations
- Plan and execute localized BTL activities, including corporate activations, mall displays, society roadshows etc.
- Plan & execute internal / customer / Channel partner events.
- Manage the logistics, vendor coordination, etc. for site-level events and property exhibitions.
- Identify high-footfall "hotspots" in Pune for tactical micro-marketing.

- ATL & Outdoor Media Management

- Oversee the deployment of Outdoor (OOH) media: Hoarding / airport / ambient media acquisition across strategic Pune clusters (Hinjewadi, Wakad, Kharadi, etc.).
- Coordinate with Print media agencies for ad releases.
- Ensure 100% "Live" verification of all outdoor assets and maintain a strict quality audit.

- Vendor & Agency Management





- Liaise with creative and production agencies to ensure all marketing collateral (brochures, standees, signage, videos etc.) is produced as per brand guidelines.
- Negotiate with vendors to ensure cost-optimization without compromising on execution quality.

Qualifications

- Experience: 4 6 years in core marketing execution. Real Estate experience in the Pune market is a massive plus.
- Execution Focus: You are someone who believes marketing happens on the field, not just behind a laptop
- Language: Fluency in English, Hindi, and Marathi is highly preferred to effectively manage local vendors and site staff
- Technical Skills: Proficiency in MS Excel (for budget tracking) and a solid understanding of print production, influencer marketing & media planning

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.

📌 Assistant Manager / Deputy Manager Marketing (ATL & BTL) (Pune)
🏢 Kohinoor development
📍 Pune